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    5. 觀光休閒餐旅產業創新商務

    觀光休閒餐旅產業創新商務

    Author 林文恭、吳舜丞、莫桂娥
    Publisher 碁峰資訊
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    Released
    2024/01/31
    Language
    Traditional Chinese
    File format
    PDF (117MB), fit in large screen and Pubook
    Pages
    240
    ID
    428842
    ISBN
    9786263247574
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    觀光休閒餐旅產業創新商務

    Author 林文恭、吳舜丞、莫桂娥
    Publisher 碁峰資訊
    Share
    Released
    2024/01/04
    Language
    Traditional Chinese
    Pages
    240
    ID
    512143
    ISBN
    9786263246898
    DRM
    NT$420
    紙本書
    NT$378
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    庫存 1
    • Intro

    ★商管群、餐旅群之多元選修及彈性課程★

    ★本書從「觀、休、餐、旅、運輸、旅行社」6個產業的基本概述論起,並說明整個產業供應鏈,加上各相關產業的發展及延伸,講述觀光休閒餐旅共同需具備之基本認知、概念之課程。

    ★內容具備觀光休閒餐旅專業與管理知能;具備多元整合與創新思維;具備國際視野與產業關懷。課程規劃包含理論與實務之結合,融入旅館業、旅行業、餐飲業、休閒娛樂、博奕、會展、婚慶活動、美容養生等相關產業企劃。

    ★可快速建立觀光休閒餐飲相關概念,提供創新思維不陷入陳舊的窠臼,除了一般管理和觀光休閒餐旅的專業、應用之外,並提供休閒產業分析,加強學生的觀光休閒餐旅管理知能及技術,讓學生具有行銷企劃分析能力。

    ★以非常生活化的相關範例代替枯燥的理論來說明「觀光休閒餐旅產業」的理論與實用性,並介紹實務案例,傳達觀念知能又避免使用枯燥的學術性用語,協助各高中職學生及早接觸並了解「觀光休閒餐旅產業」相關知識。

    ★本書以輕鬆、有趣的撰寫風格,以生活、時事、新聞、案例來取代定義、原理、原則,使學生能從「注重實例學習,培養實務體驗能力」;並配合時事及個案研究方式進行,提昇學生興趣。

    ★本書以投影片教學為架構,每一頁即為一張投影片的概念,每一頁就是一個獨立主題,內容亦前後連貫,教學過程更生活化、趣味化,並能與學生作互動。

    ★期中、期末可搭配分組討論、選定主題、蒐集資料、簡報製作及上台報告,進行專題實作活動,最後成果並能上傳學習歷程。
    More
    More
    More
    More
    • Intro

    • Chapters

    ★商管群、餐旅群之多元選修及彈性課程★ 

     

    ★本書從「觀、休、餐、旅、運輸、旅行社」6個產業的基本概述論起,並說明整個產業供應鏈,加上各相關產業的發展及延伸,講述觀光休閒餐旅共同需具備之基本認知、概念之課程。 

     

    ★內容具備觀光休閒餐旅專業與管理知能;具備多元整合與創新思維;具備國際視野與產業關懷。課程規劃包含理論與實務之結合,融入旅館業、旅行業、餐飲業、休閒娛樂、博奕、會展、婚慶活動、美容養生等相關產業企劃。 

     

    ★可快速建立觀光休閒餐飲相關概念,提供創新思維不陷入陳舊的窠臼,除了一般管理和觀光休閒餐旅的專業、應用之外,並提供休閒產業分析,加強學生的觀光休閒餐旅管理知能及技術,讓學生具有行銷企劃分析能力。 

     

    ★以非常生活化的相關範例代替枯燥的理論來說明「觀光休閒餐旅產業」的理論與實用性,並介紹實務案例,傳達觀念知能又避免使用枯燥的學術性用語,協助各高中職學生及早接觸並了解「觀光休閒餐旅產業」相關知識。 

     

    ★本書以輕鬆、有趣的撰寫風格,以生活、時事、新聞、案例來取代定義、原理、原則,使學生能從「注重實例學習,培養實務體驗能力」;並配合時事及個案研究方式進行,提昇學生興趣。 

     

    ★本書以投影片教學為架構,每一頁即為一張投影片的概念,每一頁就是一個獨立主題,內容亦前後連貫,教學過程更生活化、趣味化,並能與學生作互動。 

     

    ★期中、期末可搭配分組討論、選定主題、蒐集資料、簡報製作及上台報告,進行專題實作活動,最後成果並能上傳學習歷程。

     

    More
    More

    單元1:產業介紹 
    單元2:複合式經營 
    單元3:觀光產業政策 
    單元4:服務業品質標準化 
    單元5:科技創新與通路變革 
    單元6:運動休閒創新商務 
    單元7:餐飲創新商務 
    單元8:觀光創新商務 
    單元9:住宿產業創新商務 
    單元10:全球行銷 
    單元11:專題分析

    asnd

    單元1:產業介紹 
    單元2:複合式經營 
    單元3:觀光產業政策 
    單元4:服務業品質標準化 
    單元5:科技創新與通路變革 
    單元6:運動休閒創新商務 
    單元7:餐飲創新商務 
    單元8:觀光創新商務 
    單元9:住宿產業創新商務 
    單元10:全球行銷 
    單元11:專題分析

    askw

    單元1:產業介紹 
    單元2:複合式經營 
    單元3:觀光產業政策 
    單元4:服務業品質標準化 
    單元5:科技創新與通路變革 
    單元6:運動休閒創新商務 
    單元7:餐飲創新商務 
    單元8:觀光創新商務 
    單元9:住宿產業創新商務 
    單元10:全球行銷 
    單元11:專題分析

    More
    More

    Details

    Released
    2024/01/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    428842
    ISBN
    9786263247574
    Released
    2024/01/04
    Language
    Traditional Chinese
    Pages
    240
    ID
    512143
    ISBN
    9786263246898

    觀光休閒餐旅

    多元選修

    彈性課程

    產業概述

    管理知能

    實務案例

    Buy products firstAnd download app to watch

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