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    6. 世界老字號的不朽傳奇

    世界老字號的不朽傳奇

    5.0分,1 ratings
    Author 張中孚
    Publisher 紅螞蟻圖書 /宇河文化
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    Released
    2009/09/01
    Language
    Traditional Chinese
    File format
    PDF (101MB), fit in large screen and Pubook
    Pages
    286
    ID
    20146
    ISBN
    9789576597350
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    世界老字號的不朽傳奇

    Author 張中孚
    Publisher 宇河文化
    Share
    Released
    2009/09/04
    Language
    Traditional Chinese
    Pages
    285
    ID
    558760
    ISBN
    9789576597350
    DRM
    NT$188
    紙本書
    NT$225
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    • Intro

    • Chapters

    • Author

    "世界百年企業的成功傳奇,心態決定命運,想成功的人看成功的書。麥當勞QSC&V原則是什麼?皮爾卡登如何大膽開拓?沃爾瑪創立沃爾瑪的最初靈感源自何處?LV的時尚傳奇如何誕生?美國奇異公司如何用夢想啟動未來?可口可樂怎樣創造品牌價值……

      透過對世界知名百年老店的研究,揭示了其成功的基本特徵,本書能夠給讀者很好的指導作用。而本書則希望將一些百年老店呈現在大家眼前,並將研究者的智慧融入其中,相信生動的案例結合權威性的商業理論,一定能帶您揭開這些傳奇老店的面紗,並給你營運的智慧和力量,為有夢想的企業家們開啟現代化管理的新思路。"
    More
    More
    "引語篇:何謂老字號

    第一篇、創業艱難百戰多——老字號之創業篇
    第一章、老字號之興起
    第二章、老字號如何在相同品牌中?穎而出
    第三章、老字號如何利用廣告行銷策略

    第二篇、孟夏草木長——老字號之發展茁壯篇
    第一章、企業之夯實?功和產品致勝經
    第二章、老字號之企業文化
    第三章、老字號之品牌行銷術
    第四章、老字號之核心競爭術

    第三篇、梧桐搖落故園秋——老字號之衰落淘汰篇
    第一章、老字號之短命鎖鏈
    第二章、老字號之品牌枷鎖
    第三章、老字號之商標癥結
    第四章、老字號之經營理念的毒瘤

    第四篇、嚴霜結庭蘭——老字號之艱難轉型篇
    第一章、老字號之危機管理
    第二章、老字號之持續創新
    第三章、老字號之品牌重塑
    第四章、老字號之經營改革

    第五篇、冬至陽生春又來——老字號之新生篇
    第一章、常青藤老字號是怎樣煉成的
    第二章、老字號如何老樹開新花
    第三章、酒香還怕巷子深,傳統與現代的聯姻
    第四章、老字號永保青春之路

    結語篇"
    More
    "張中孚

      歷任美國管理顧問公司專案負責人、美商新加坡分公司人力資源處處長。

      專長人際關係、溝通協調、領導統馭、表達技巧、員工心理分析與輔導、情緒管理(EQ)、自我肯定、潛能激發等。

      著有《潛勢力》、《高效經理人的24條戒律》。"
    More
    • Intro

    • Author

    世界百年企業的成功傳奇
    心態決定命運 想成功的人看成功的書

    麥當勞QSC&V原則是什麼?
    皮爾卡登如何大膽開拓?
    沃爾瑪創立沃爾瑪的最初靈感源自何處?
    LV的時尚傳奇如何誕生?
    美國奇異公司如何用夢想啟動未來?
    可口可樂怎樣創造品牌價值?
    家樂福與眾不同的行銷手段是什麼?
    Sony Ericsson如何讓品直領先?
    SWATCH產品設計理念是什麼?
    BMW怎樣創立獨樹一幟的品牌文化?

    透過對世界知名百年老店的研究,揭示了其成功的基本特徵,本書能夠給讀者很好的指導作用。而本書則希望將一些百年老店呈現在大家眼前,並將研究者的智慧融入其中,相信生動的案例結合權威性的商業理論,一定能帶您揭開這些傳奇老店的面紗,並給你營運的智慧和力量,為有夢想的企業家們開啟現代化管理的新思路。
    More
    More
    asnd askw
    More
    張中孚

    ◎歷任美國管理顧問公司專案負責人、美商新加坡分公司人力資源處處長。

    ◎專長人際關係、溝通協調、領導統馭、表達技巧、員工心理分析與輔導、情緒管理(EQ)、自我肯定、潛能激發等。

    ◎著有《潛勢力》、《高效經理人的24條戒律》。
    More

    Details

    Released
    2009/09/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    20146
    ISBN
    9789576597350
    Released
    2009/09/04
    Language
    Traditional Chinese
    Pages
    285
    ID
    558760
    ISBN
    9789576597350

    世界老字號的不朽傳奇

    Buy products firstAnd download app to watch

    Details

    See more 紅螞蟻圖書 / 宇河文化

    More

    我需要開刀嗎?:骨科如何正確診斷背痛與肢體麻痛

    先降噪,再聚焦:做自己的人生規劃師,建立「消除雜訊、激發潛能」的高效能原則。

    歡迎來到電影小吃店

    僧格的年檢(10):自恣宗要篇

    戒律與僧伽生活(11)

    不怕苦的惠能傳奇(上)

    不怕苦的惠能傳奇(下)

    集合!RENDEZVOUS:014 欠我一首歌

    漫畫大革命:GARO文化實驗史1945-2002

    爛尾國度:主流媒體上看不到的中國真相

    See more 宇河文化

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    我需要開刀嗎?:骨科如何正確診斷背痛與肢體麻痛

    先降噪,再聚焦:做自己的人生規劃師,建立「消除雜訊、激發潛能」的高效能原則。

    歡迎來到電影小吃店

    僧格的年檢(10):自恣宗要篇

    戒律與僧伽生活(11)

    不怕苦的惠能傳奇(上)

    不怕苦的惠能傳奇(下)

    集合!RENDEZVOUS:014 欠我一首歌

    漫畫大革命:GARO文化實驗史1945-2002

    爛尾國度:主流媒體上看不到的中國真相

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