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    5. 52種顏色的歷史冷知識

    52種顏色的歷史冷知識

    Author 山脇惠子
    Publisher 台灣漫讀股份有限公司 /楓書坊
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    Released
    2020/08/03
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (14MB), fit in all devices and Pubook
    Pages
    476
    ID
    202478
    ISBN
    9789863774907
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    52個科學輔證的歷史冷知識揭露古今中外顏色背後所隱藏的人心、虛榮與瘋狂,
    潛藏在內心底層的是顏色還是慾望?
    色彩心理學到底真有其事,
    還是史上掌權者、貴族社會與大眾文化所塑造出來的象徵意義?
    從歷史角度,顛覆你對「色彩心理」的想像──

    「穿上粉色的衣服真的會讓人變年輕嗎?」
    「紅色可以提升女人味、吸引異性?」
    「黃色可以增加財運,個性變積極?」
    「戴上紫色飾品,會高貴獨特有創意?」
    「藍色可以抑制食慾,讓頭腦冷靜?」

    乍聽之下是很有道理的色彩理論,對身體、心理所產生的影響,
    是「顏色本身的效果」,還是「想像所帶來的效果」呢?

    其實這些說法都是從「顏色給人的印象」發展而來,
    真要說的話是占卜而不是心理學。
    顏色唯一會對人類心理所產生的影響,
    就是人們對顏色的想像所引發的「普遍性反應」,
    這種「普遍性印象」,是由色彩在人類歷史中所扮演的角色慢慢演變而來,

    現今,我們活在多彩的生活裡,
    其工藝設計、美術創作、時尚衣著、商品行銷等顏色印象,
    都是因為我們大腦與祖先們擁有相同的基因和相似的思考模式,
    還有歷史流變的文化假說,
    因而演化成對顏色有相似的感受和反應,

    不相信?看看這52個歷史冷知識就知道:

    ▲紅色
    人類的祖先和紅色密不可分
    人類之所以會對紅色的反應特別強烈,是因為和血液有關的種種「事件」與火災及危急狀況中,都會看到「紅色」。紅色總是讓人聯想到強烈能量、愛、憤怒、熱情、興奮、危險、勇敢、血、太陽、熱度。這是由古文明的巫術、火焰、太陽演變而來,讓人的眼睛在眾多顏色中率先看到紅色,進而提高生存率。

    ▲黃色
    大阪歐巴桑與豹紋有什麼關係?
    古埃及用豹皮象徵國王或神權,早期基督教也認為豹會散發香氣。大阪從發展史來看,是一座商人的城市,人們原本就對金錢和黃金特別感興趣,加上又受到了豐臣秀吉熱愛黃金的影響,於是大阪便形成了一種特有的文化──「活潑、開朗、可以自由表達自己的意見、喜歡華麗醒目的東西。」造就了大阪的歐巴桑普遍喜歡穿黃色豹紋在身上的原因。

    ▲綠色
    綠色為什麼具有沉靜人心的力量?
    綠色植物確實有撫慰身心的效果。許多研究指出,室內擺放觀葉植物可以提高專注力,嫩芽和綠茶的香氣能有效減輕疲勞等,正因為動物(人類)從遠古時期就生活在充滿植物的環境裡,加上近代工業社會崛起,環境破壞與空氣汙染帶來各種疾病,大自然的價值頓時大幅提升。才會演化出「在綠意當中能保持健康的身體和心理狀態」的特性。

    ▲紫色
    紫色在中國是玄妙的象徵
    作為五行的間色,不僅難調配,原料也難取得,兩千多顆的骨螺才擠出一克的黏液,還得用火熬煮好幾天,如此稀少只有貴族能有,所以更顯高貴。不僅「紫禁城」用紫命名,中國的星座「紫微斗數」及天帝所住的「紫微垣」都以紫為尊,世上出現仁德的君主時,天空便會飄蕩紫色的雲,仙人也身穿紫服降臨,彷彿帶有不可思議的力量。

    色彩伴隨我們一路走過悠久的歷史,
    你可曾注意過我們為什麼這樣感覺色彩,那樣運用色彩?
    跟著本書一起享受「色彩心理」的樂趣吧!

    本書特色

    ◎52個歷史冷知識,從紅、黃、綠、藍、紫、粉紅到中性色白、黑、灰,以歷史角度+科學研究,證明大腦對顏色的想像其來有自!

    ◎作者身兼諮商心理師、藝術療法師雙重身分,從多方面領域連結色彩與生活,揭示色彩與心理臨床研究的成果。
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    山脇惠子

    諮商心理師、藝術療法師(日本藝術療法學會)。東京成德大學心理學研究所碩士課程修畢。在島崎清海的門下學習兒童繪畫與色彩心理後,從臨床持續深入研究色彩與心理之間的關係。長年於醫療少年感化院進行藝術療法。任職於心理診所與Mental Support Office,同時也開設自我療法的團體課程、色彩心理的講座等,於多方面領域從事連結色彩與生活的工作。

    目前於東京惠比壽經營諮商室「ROOM YAMAWAKI」。著作有《史上最強カラ-図解 色彩心理すべてがわかる本》等書。
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    Details

    Released
    2020/08/03
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    202478
    ISBN
    9789863774907

    色彩心理學

    顏色

    歷史冷知識

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