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    6. 生活應用色彩心理學

    生活應用色彩心理學

    Author 賴馨慧
    Publisher 永續圖書 /大拓文化
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    Released
    2014/09/22
    Language
    Traditional Chinese
    File format
    PDF (6MB), fit in large screen and Pubook
    Pages
    227
    ID
    40009
    ISBN
    9789865886844
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    • Intro

    • Chapters

    色彩是「無聲的推銷員」,是產生視覺衝擊力和藝術感染力的重要前提。
      色彩影響人的情感、聯想和記憶。
      每一種色彩的選擇都代表著不同的含義,都是向外界傳達的資訊。

      心理研究表明:不同性別、年齡、收入以及不同性格傾向的人對色彩的敏感程度有差異,對色彩的選擇也不同。男性多受理性支配,較少關注顏色;而女性感情豐富,容易從感情出發去選擇顏色;老年人更加沉穩,更關內在品質,他們傾向於先考慮功能和實用性,其次才考慮色彩。

      俗話講「觀其服色,而知其人」。也就是說,色彩在某種程度上已經成為表明身份特點的象徵,對商品的色彩選擇,在受到社會道德、文化以及傳統文化制約和影響的同時,也會展現他們各自的社會地位以及精神追求。
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    CHAPTER 01
    商戰中的色彩行銷法

    利用「七秒色彩理論」吸引消費者目光
    產品包裝中隱藏的色彩機密
    純度高對比強的色彩易吸引孩子目光
    女性產品色彩設計需要考慮年齡
    暗色調,男性產品包裝中的「常客」
    明度低純度低的色彩迎合老人平和心理
    合理的櫥窗色彩設計引發消費者購買欲
    亮麗的商品陳列讓顧客心甘情願消費
    用色彩構築商業王國
    制服顏色中蘊含神祕力量
    廣告色彩左右消費者心理
    你好色彩,旅遊城市的色彩招牌

    色彩萬花筒:依靠色彩起死回生的肉店

    CHAPTER 02
    裝飾色彩的
    心理控制術

    米色大廳,讓公司更具知性美
    綴上點點紅色,顯示公司活力
    客戶會客室最好裝飾一些黃色花
    會議室添點「綠」可以讓會議更順利
    色彩完美搭配,讓「宅生活」變得舒適
    淡色系讓臥室充滿幸福感
    暖色調的餐廳讓你食欲大開
    深藍色的書房讓你學會思考
    米色系窗簾可以放鬆身心,趕走疲憊
    治癒系的黃綠色加速擺脫失戀痛苦
    要遠離這些室內色彩搭配禁忌

    色彩萬花筒:傳統的五行與家居色彩搭配

    CHAPTER 03
    衣著搭配中的
    色彩奧祕

    掃除黑白灰,沒有「求職套裝」也能找到好工作
    創意行業可以用「非常色」展示個性
    琉璃色搭配蒲公英色可以展示機敏睿智
    藍色服裝能夠讓男性贏得信賴
    巧用淡藍色拯救第一印象
    遠離全身黑色,防止威嚴感
    溫柔暖色系讓你桃花朵朵開
    前三次約會,妙用色彩抓住他的心
    初次約會,男性別選紅衣服
    清爽淺色讓你悄悄打開她心鎖
    灰色調服裝讓歉意顯得更真誠
    家居服的顏色可以增進和改善夫妻關係

    色彩萬花筒:檢測你和TA的色彩緣分

    CHAPTER 04
    女性化妝中的
    色彩密碼

    彩妝三大原則:自然、平衡、立體
    瞭解膚色才能選對底妝顏色
    眼線顏色不同給人的印象不同
    選對眼影色彩彰顯個人魅力
    合適的腮紅讓人神采奕奕
    選擇合適唇彩營造專屬唇色
    不同的指甲顏色打造多變印象
    生活裸妝,自然知性百搭妝
    灰色格調能夠顯示專業性
    妖媚小煙熏助你成為聚會焦點
    粉紅蜜桃妝,傳遞幸福的戀愛感覺
    清純淡妝,激起他人保護欲
    清新藍綠色,充滿活力的休閒妝

    色彩萬花筒:玫瑰色口紅會打造出不健康臉色

    CHAPTER 05
    以色養人,
    享受健康生活

    冷色系環境助你遠離肥胖
    飲食色彩搭配讓瘦身計畫更順利
    吃不下飯時,試試橙色開胃大法
    合理搭配多色食材,擁有健康體魄
    分辨顏色,食品安全第一步
    橙色有助於唾液分泌,預防口臭
    一覺到天亮,讓人安睡的藍色系
    「粉色呼吸法」圓你返老還童夢
    淡色內衣,讓人充滿健康活力
    巧用色彩可以幫助病人減輕病痛
    合適的色彩能夠鼓起病人的信心

    色彩萬花筒:色彩與減肥荷爾蒙

    CHAPTER 06
    潮爸潮媽的
    色彩育兒經

    阿爾修勒的兒童色彩心理理論
    孩子不同,心理顏色也不同
    不同色彩的孩子:優點比拼
    不同色彩的孩子:缺點改造
    如何利用色彩幫孩子度過敏感期
    圖畫中的色彩幫助家長瞭解孩子心靈祕密
    同色系家庭裝,利用色彩拉近親子距離

    色彩萬花筒:為何有小女孩喜歡老氣橫秋的顏色
    More
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    Details

    Released
    2014/09/22
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes
    ID
    40009
    ISBN
    9789865886844

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