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    6. 數碼力大提升

    數碼力大提升

    Author 湛家揚博士
    Publisher 天窗文化集團 /天窗出版社
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    Released
    2020/09/29
    Language
    Traditional Chinese(HK)
    File format
    PDF (15MB), fit in large screen and Pubook
    Pages
    191
    ID
    251149
    ISBN
    978-988-8599-13-4
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    數碼力大提升

    Author 湛家揚
    Publisher 天窗出版社
    Share
    Released
    2020/10/20
    Language
    Traditional Chinese
    Pages
    192
    ID
    558529
    ISBN
    9789888599134
    DRM
    NT$580
    紙本書
    NT$522
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    • Intro

    • Chapters

    • Author

    數碼力即競爭力!
    你,可擁有未來10年職場必備的數碼力?

    曾協助培育GoGoVan、Klook等初創獨角獸、領導環球科技巨頭的湛家揚博士直言,未來10年的職場及企業生存能力,關鍵在數碼力!湛博士在本書深入淺出闡釋6項必修的數碼科技應用:

    雲科技:雲科技令企業走向低成本高效益,教你如何選擇合適的公有雲、私有雲、混合雲。
    大數據:數據是「新石油」,教你掌握企業內部及外部數據,更可將數據貨幣化,變為資產。
    AI:掌握如何利用AI,推測每個目標客戶的行為喜好,及以機械人流程自動化(RPA)和聊天機械人(Chatbot)提高成本效益。
    金融科技 & 區塊鏈:八大金融科技,如何顛覆金融業?區塊鏈去中心化,將會如何消滅代理(如地產代理和貿易)及專業中介(如律師和會計)?教你應對即將發生的職場大轉陣。
    XR:VR(虛擬實境)、AR(擴增實境)和MR(混合實境)玩法多多,如何讓顧客「沉浸」購物體驗,也讓學生或醫生「親歷其境」學習和行醫?
    5G & 物聯網:要實現無人駕駛、智能家居、智能城市,應該如何以5G、物聯網令到人與物、物與物無縫連接?

    湛博士更以多個實戰案例,讓你從創科獨角獸(Klook、WeLab、Stitch Fix 等)及傳統企業(IKEA、Walmart、Burger King 等)學師,明白創新點子如何落實執行,亦提出多個企管新思維如飛輪效應、平台策略、Marketing 4.0,以及運用「數碼牽引力」測量數碼團隊的能力。

    要深化學習創新科技方法眾多,湛博士先教你利用免費資源快速上手,更指導你應考獲哪種專業資格,以及如何投入創科圈、擴展人脈、接收最新最有用資訊,找到機遇。

    預視未來巨變,提升自己數碼力,刻不容緩,由立即翻開這本書開始!
    More
    More
    推薦序 工商界 黃紹基、巢國明、陳慶耀
    推薦序 創科界 林家禮、車品覺、龍沛智、趙子翹
    推薦序 教育及傳媒界 何順文、蘇朝暉、朱子昭
    港澳台創科、工商及教育界人士推薦
    自序
    前言 顛覆還是被顛覆?
    第一章 3步提升基礎數碼力
    1.1學STEM:邏輯和解難能力
    1.2學寫Code:對新科技的判斷力
    1.3學看Data:數據解讀與表達力
    第二章 5個必修的數碼科技
    2.1選擇適合你的「雲」
    2.2 AI、大數據輔助決策
    2.3 互聯網金融全貌
    2.4分清VR、AR、MR
    2.5 5G、物聯網、API爆發的數碼力
    第三章 行業新趨勢 學創新點子
    3.1零售:打造個人化體驗
    3.2金融:交叉銷售創商機
    3.3 代理中介:一站式服務平台
    3.4會計和法律:轉型大數據顧問
    3.5中小企轉型3面睇
    第四章 突破傳統思維 5大致勝法則
    4.1創新不忘客戶痛點
    4.2平台效應打造高速「飛輪」
    4.3 Marketing 4.0 病毒式低成本營銷
    4.4「數碼牽引力」評核數碼人才
    4.5 Give and Take的共贏思維
    第五章 學習創新科技的方法
    5.1 免費資源助快速上手
    5.2考獲專業資格
    5.3創科圈內持續進修
    第六章 2030年的數碼世界
    6.1大部分人成為斜槓族
    6.2 數碼同事無處不在
    6.3客製化成行業標準
    6.4萬物互聯的智能城市
    6.5區塊鏈成商業活動核心
    6.6 總結
    More
    湛家揚博士(Dr. Toa Charm)
    • 前任數碼港、IBM、Oracle、匯豐銀行及金蝶的高層
    • 現任中文大學商學院副教授、OpenCertHub 主席及數家亞洲初創企業的首席顧問
    • 榮獲城市大學頒發的2019 年「商學院傑出校友獎」
    • 澳門人才發展委員會委員
    More
    • Intro

    數碼力即競爭力!
    你,可擁有未來10年職場必備的數碼力?

    曾協助培育GoGoVan、Klook等初創獨角獸、領導環球科技巨頭的湛家揚博士直言,未來10年的職場及企業生存能力,關鍵在數碼力!湛博士在本書深入淺出闡釋6項必修的數碼科技應用:

    雲科技:雲科技令企業走向低成本高效益,教你如何選擇合適的公有雲、私有雲、混合雲。
    大數據:數據是「新石油」,教你掌握企業內部及外部數據,更可將數據貨幣化,變為資產。
    AI:掌握如何利用AI,推測每個目標客戶的行為喜好,及以機械人流程自動化(RPA)和聊天機械人(Chatbot)提高成本效益。
    金融科技 & 區塊鏈:八大金融科技,如何顛覆金融業?區塊鏈去中心化,將會如何消滅代理(如地產代理和貿易)及專業中介(如律師和會計)?教你應對即將發生的職場大轉陣。
    XR:VR(虛擬實境)、AR(擴增實境)和MR(混合實境)玩法多多,如何讓顧客「沉浸」購物體驗,也讓學生或醫生「親歷其境」學習和行醫?
    5G & 物聯網:要實現無人駕駛、智能家居、智能城市,應該如何以5G、物聯網令到人與物、物與物無縫連接?

    湛博士更以多個實戰案例,讓你從創科獨角獸(Klook、WeLab、Stitch Fix 等)及傳統企業(IKEA、Walmart、Burger King 等)學師,明白創新點子如何落實執行,亦提出多個企管新思維如飛輪效應、平台策略、Marketing 4.0,以及運用「數碼牽引力」測量數碼團隊的能力。

    要深化學習創新科技方法眾多,湛博士先教你利用免費資源快速上手,更指導你應考獲哪種專業資格,以及如何投入創科圈、擴展人脈、接收最新最有用資訊,找到機遇。

    預視未來巨變,提升自己數碼力,刻不容緩,由立即翻開這本書開始!
    More
    More
    asnd askw
    More
    More

    Details

    Released
    2020/09/29
    Language
    Traditional Chinese(HK)
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    251149
    ISBN
    978-988-8599-13-4
    Released
    2020/10/20
    Language
    Traditional Chinese
    Pages
    192
    ID
    558529
    ISBN
    9789888599134

    物聯網

    5G

    區塊鏈

    AI

    大數據

    雲科技

    湛家揚

    數碼力大提升

    天窗出版社

    市場營銷

    Buy products firstAnd download app to watch

    Details

    See more 天窗文化集團 / 天窗出版社

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    JM的無以名狀事件簿:可惡童話

    See more 天窗出版社

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    三國無常(終):瘟火血俗

    三國無常(貳):濁亂青空

    智者見智——閱讀世界的79個視點

    籠中魔王與祭品少女 II

    韓流是這樣煉成的!

    品味投資威士忌

    晶戰曲

    三國無常

    戰俘之逆

    JM的無以名狀事件簿:可惡童話

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