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    6. 訂閱經濟:一場商業模式的全新變革

    訂閱經濟:一場商業模式的全新變革

    Author 安福雙
    Publisher 城邦文化 /莫克文化
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    Released
    2021/08/24
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (3MB), fit in all devices and Pubook
    Pages
    526
    ID
    256104
    ISBN
    9789862896105
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    訂閱經濟:一場商業模式的全新變革

    Author 安福雙
    Publisher 莫克文化
    Share
    Released
    2021/08/26
    Language
    Traditional Chinese
    Pages
    248
    ID
    558492
    ISBN
    9789862895979
    DRM
    NT$315
    紙本書
    NT$405
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    • Intro

    從日常到工作,你的消費經濟型態已被制約了嗎?

    一本教你從頭打造訂閱制事業的書 ──


    ★ 從產品開發、行銷到財務策略,組織內所做的每件事與每個人都將被改變,企業必懂、消費者必看!

    ★本書深入淺出,又有實務乾貨,附大量直觀的圖表,豐富完整的數據資訊,同時讓理論性與實務兼具。

    ★ 適合商界人士、創業者、學研究者及對訂閱經濟感興趣的頂尖人才。


    沉寂已久的實體世界已經開始甦醒。傳統訂閱模式、會員制、傳統零售、定期購買,共享經濟、租賃經濟⋯⋯這些模式與訂閱經濟的區別是什麼?訂閱經濟的本質是什麼?訂閱經濟為什麼會崛起?成功和失敗的訂閱企業都有哪些經驗和教訓可以藉鑒?如何從零創建一個訂閱企業?

    鮮花訂閱、服裝訂閱、汽車訂閱、金融訂閱,各類創新模式層出不窮,而你對訂閱經濟又了解多少?訂閱企業酷飛Netflix,15年間股價上漲130倍、傳統軟體商向SaaS(Software as a service,軟件即服務)的成功轉型、中國內容付費的前車之師等,本書為你揭秘其成長的秘密!
    本書深入探討了一種新的商業模式——訂閱經濟,並將訂閱轉型指南:七大流程28個步驟詳細解剖。深入探討了一種新的商業模式從具體的落地應用和典型案例入手,深度剖析訂閱經濟的核心要素、崛起原因及具體類型,並且展望了訂閱經濟未來的發展趨勢。另外,本書針對企業如何由傳統訂閱模式向訂閱經濟轉型的問題,提出了具體流程和作步驟,包含檢視企業業務、制訂價格策略、設計訂閱服務、搭建訂閱系統、管理產品、交易帳單、客戶管理與服務、便利的購物系統、行銷工具、推廣活動與社交媒體、資料分析、追加銷售等,從思維到行動,完整轉型未來經濟,開拓新商機。
    More
    More
    More
    More
    • Intro

    • Author


    從日常到工作,你的消費經濟型態已被制約了嗎?



    一本教你從頭打造訂閱制事業的書 ──

     



    ★ 從產品開發、行銷到財務策略,組織內所做的每件事與每個人都將被改變,企業必懂、消費者必看!



    ★本書深入淺出,又有實務乾貨,附大量直觀的圖表,豐富完整的數據資訊,同時讓理論性與實務兼具。



    ★ 適合商界人士、創業者、學研究者及對訂閱經濟感興趣的頂尖人才。



     










     




    沉寂已久的實體世界已經開始甦醒。傳統訂閱模式、會員制、傳統零售、定期購買,共享經濟、租賃經濟⋯⋯這些模式與訂閱經濟的區別是什麼?訂閱經濟的本質是什麼?訂閱經濟為什麼會崛起?成功和失敗的訂閱企業都有哪些經驗和教訓可以藉鑒?如何從零創建一個訂閱企業?



     



    鮮花訂閱、服裝訂閱、汽車訂閱、金融訂閱,各類創新模式層出不窮,而你對訂閱經濟又了解多少?訂閱企業酷飛Netflix,15年間股價上漲130倍、傳統軟體商向SaaS(Software as a service,軟件即服務)的成功轉型、中國內容付費的前車之師等,本書為你揭秘其成長的秘密!



     



    本書深入探討了一種新的商業模式——訂閱經濟,並將訂閱轉型指南:七大流程28個步驟詳細解剖。深入探討了一種新的商業模式從具體的落地應用和典型案例入手,深度剖析訂閱經濟的核心要素、崛起原因及具體類型,並且展望了訂閱經濟未來的發展趨勢。另外,本書針對企業如何由傳統訂閱模式向訂閱經濟轉型的問題,提出了具體流程和作步驟,包含檢視企業業務、制訂價格策略、設計訂閱服務、搭建訂閱系統、管理產品、交易帳單、客戶管理與服務、便利的購物系統、行銷工具、推廣活動與社交媒體、資料分析、追加銷售等,從思維到行動,完整轉型未來經濟,開拓新商機。


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    安福雙





    網際網路商業分析師、企管專家、專註于AR、VR、AI等新科技與新商業模式的研究與實踐。中國最早的一批AR從業者,多家媒體的專欄作者,著有圖書《正在發生的AR增強現實革命》《互聯網下一站:5G與AR/VR的融合》。鍾建輝深圳市擴增實境技術應用協會秘書長。微澤網創始人。2017年,發起並成立了國內**增強現實協會??深圳市增強現實技術應用協會。2018年,發起成立AR/VR行業知識產權保護工作站。


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    Details

    Released
    2021/08/24
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    256104
    ISBN
    9789862896105
    Released
    2021/08/26
    Language
    Traditional Chinese
    Pages
    248
    ID
    558492
    ISBN
    9789862895979

    Buy products firstAnd download app to watch

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    腦能量:所有的精神疾病都是大腦的代謝疾病!粒線體失調如何導致憂鬱、焦慮、強迫症、ADHD和其他障礙,揭示飲食治療新契機,重獲心理韌性

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