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  6. 中国广告公司四十年 （1979－2019）

中国广告公司四十年 （1979－2019）

Author 刘佳佳，王昕
Publisher 華藝數位 /社会科学文献出版社
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Released
2020/05/01
Language
Simplified Chinese
File format
EPUB Reflowable (3MB), fit in all devices and Pubook
Pages
733
ID
260043
ISBN
9787520154642
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EPUB provided, PDF not provided
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No
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随改革开放而起的中国广告公司，既是市场经济的“前沿士兵”，也是营销大潮的“幕后军师”。在不同的历史阶段，广告公司接受了一波又一波的专业化、规模化、集团化、国际化的冲刷和洗礼，也经历了一场又一场全方位的市场竞争。研究围绕着三个问题展开：不同区域的广告公司因何而生？倚何而立？往何处去？本书将广告公司置于广阔的媒介与市场环境下，以及社会、文化和政治变革中加以考察，通过广告作品看广告公司，透过广告公司看中国社会，进而绘制一幅幕后英雄的历史群像图。

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Released
2020/05/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
260043
ISBN
9787520154642

Buy products firstAnd download app to watch

Details
　　

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