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  6. 影视工业化体系研究

影视工业化体系研究

Author 司若
Publisher 華藝數位 /社会科学文献出版社
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Released
2020/04/01
Language
Simplified Chinese
File format
EPUB Reflowable (16MB), fit in all devices and Pubook
Pages
453
ID
270406
ISBN
9787520161619
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
DRM
NT$392
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本书梳理和图绘了近年来中国影视行业的发展轨迹与阶段性成果，结合国内外丰富的案例，以敏锐的视角回溯和探寻中国影视工业化体系的源头和本质，同时强调了工业化体系不只是高新技术和重工业的表层概念，更是以IP为内核的版权价值与品牌意识的逻辑机理。本书力图摆脱长期以来电影收益过度依赖票房、版权价值缺乏深度开发、项目风险难以防控等不利局面，从项目研发、投融资、制片、发行、营销、放映、影视品牌开发、风险评估与管理体系等八个章节勾勒和解析工业化体系建构的流程、困境与对策。

Details

Released
2020/04/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
270406
ISBN
9787520161619

Buy products firstAnd download app to watch

Details
　　

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