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北京城市形象传播：新媒体环境下的路径选择研究

Author 谭宇菲
Publisher 華藝數位 /社会科学文献出版社
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Released
2019/09/01
Language
Simplified Chinese
File format
EPUB Reflowable (47MB), fit in all devices and Pubook
Pages
522
ID
271871
ISBN
9787520137966
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EPUB provided, PDF not provided
Offer DRM free license
No
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NT$392
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作为首都，北京在运用和整合各类媒体资源塑造城市形象、推动文化发展和增强软实力方面具有独特的优势，也承担着文化发展和增强软实力的传播重任。本书城市传播中信息传播渠道——“媒介”作为研究的核心内容，结合新媒体的特点及其与传统媒体的互补与互动，关注和讨论了如何在日常传播及重大活动中选择、利用适合北京城市形象传播的媒体，以实现有效的媒体组合。

Details

Released
2019/09/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
271871
ISBN
9787520137966

Buy products firstAnd download app to watch

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