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  5. 移动终端社会化阅读

移动终端社会化阅读

Author 王海燕
Publisher 華藝數位 /社会科学文献出版社
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Released
2019/01/01
Language
Simplified Chinese
File format
EPUB Reflowable (14MB), fit in all devices and Pubook
Pages
482
ID
281154
ISBN
9787520138321
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
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NT$272
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本书首先总结概括了移动终端社会化阅读的核心特征SIT，并对其进行详细论述；其次结合实例分析了移动终端社会化阅读的三大要素——内容、渠道和用户对SIT的影响，内容因素的影响主要包括生产方式、内容类型和信息势能三个方面，渠道因素的影响主要包括传播媒介形态和信息传播模式两个方面，用户因素的影响主要包括心理因素、关系变量和用户数据三个方面；最后针对用户移动阅读行为和微信公众平台进行实证研究。

Details

Released
2019/01/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
281154
ISBN
9787520138321

Buy products firstAnd download app to watch

Details
　　

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