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中国品牌经济与知识产权研究

Author 姜卫红，安翊青
Publisher 華藝數位 /社会科学文献出版社
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Released
2019/08/01
Language
Simplified Chinese
File format
EPUB Reflowable (5MB), fit in all devices and Pubook
Pages
499
ID
276468
ISBN
9787520135870
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
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NT$352
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本书按照品牌的创建、品牌运作、品牌保护的发展逻辑，着重探讨品牌经济中最核心的问题——知识产权问题。通过理论论证及实践分析，系统探讨品牌经济与知识产权之间的关系，初步建立了品牌经济与知识产权二者之间的理论体系，为品牌经济建设打好理论基础。在此基础上分析借鉴了国外的品牌与知识产权建设的经验，分析了国内诸多典型案例，对中国品牌经济建设有重要的参考价值。

Details

Released
2019/08/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
276468
ISBN
9787520135870

Buy products firstAnd download app to watch

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