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双势战略

Author 曾振波
Publisher yesmybooks /中国出版社
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Released
2021/12/22
Language
Simplified Chinese
File format
EPUB Reflowable (0MB), fit in all devices and Pubook
Pages
222
ID
286389
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
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NT$88
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《双势战略》是曾振波老师20年战略咨询经验总结而成的战略理论，全书由曾振波老师亲自撰写。双势战略从发现趋势和发挥优势两个维度，帮助读者进行企业战略分析，寻找战略破局之道。本书阐述了企业战略制定的政策、文化、经济、消费、流通、技术、商品、资本等八大趋势，以及深度剖析了企业资源和能力等优势构成要素，通过众多案例来解读双势战略的破局要点，重点针对企业战略顶层设计中的底层原理、企业使命、战略定位、核心价值、竞争重构等进行系统论述。从战略方法到战略制定，从运营模型到增长实施，曾振波老师从三大版块、七大层次为读者详细介绍了双势战略的实施体系。

一次读懂企业顶层设计与战略实施，《双势战略》是企业经营者、高管、创业者、营销从业者、营销学习者必看的品牌战略理论与实践书籍。

Details

Released
2021/12/22
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
286389

Buy products firstAnd download app to watch

Details
　　

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