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双势战略

Author 曾振波
Publisher yesmybooks /中国出版社
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Released
2021/12/22
Language
Simplified Chinese
File format
EPUB Reflowable (415KB), fit in all devices and Pubook
Pages
222
ID
286389
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《双势战略》是曾振波老师20年战略咨询经验总结而成的战略理论，全书由曾振波老师亲自撰写。双势战略从发现趋势和发挥优势两个维度，帮助读者进行企业战略分析，寻找战略破局之道。本书阐述了企业战略制定的政策、文化、经济、消费、流通、技术、商品、资本等八大趋势，以及深度剖析了企业资源和能力等优势构成要素，通过众多案例来解读双势战略的破局要点，重点针对企业战略顶层设计中的底层原理、企业使命、战略定位、核心价值、竞争重构等进行系统论述。从战略方法到战略制定，从运营模型到增长实施，曾振波老师从三大版块、七大层次为读者详细介绍了双势战略的实施体系。

一次读懂企业顶层设计与战略实施，《双势战略》是企业经营者、高管、创业者、营销从业者、营销学习者必看的品牌战略理论与实践书籍。

Details

Released
2021/12/22
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Provide EPUB
Offer DRM free license
No
ID
286389

Buy products firstAnd download app to watch

Details
　　

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