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    6. 《新興市場市調報告系列》沙土煉金-沙烏地阿拉伯、土耳其市場

    《新興市場市調報告系列》沙土煉金-沙烏地阿拉伯、土耳其市場

    Author 經貿透視TradeInsight
    Publisher 外貿協會 經貿透視雙周刊 /中華民國對外貿易發展協會
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    Released
    2022/05/01
    Language
    Traditional Chinese
    File format
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    Pages
    80
    ID
    304634
    ISBN
    9789574954469
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    • Intro

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    土耳其與沙烏地阿拉伯分別為中東地區第一與第二大的經濟體,兩國位居歐亞非經濟板塊的中心,自古以來一直是三大洲之間商旅貿易必經之地。活躍的阿拉伯人海陸併進地透過絲路、帕米爾高原的瓦罕走廊;以及海洋的商船,來到南海與印度洋,將華夏的造紙術、印度阿拉伯數字、東南亞香料與胡椒傳入歐洲,將象牙黃金賣到中國大陸;而土耳其更是歐洲、北非與中亞的宗教文化與科技傳播交流的要道,當地著名的大馬士革鋼及大市集(grand bazzar),反映出西亞文明底蘊與貿易的興盛。
    沙烏地阿拉伯是世界最大的產油國,但近年來國際油價因頁岩油開採技術成熟、綠能科技發展迅速與地緣政治巨幅波動,使得沙烏地阿拉伯對於以輸出原油與天然氣作為經濟支柱心生警惕,因此開始效法阿拉伯聯合大公國,推動各種經濟多樣化政策。2016年沙烏地阿拉伯王儲沙爾曼(Mohammed bin Salman)宣布「願景2030計畫(Saudi Vision 2030)」,積極推動經濟改革,強化沙烏地阿拉伯製造業、基礎建設、再生能源、礦產、能源、物流、娛樂等產業的投資,希望能成為「國際投資強國」及「連結亞歐非的樞紐」。
    2019年之前,沙爾曼的改革主要著重於沙烏地阿拉伯內部的一系列社會開放措施,如女性可單獨駕車,女性可至運動賽事會場觀看比賽,女性也可以進出電影院等娛樂場所,同時還開放在全國設立電影院等,以讓沙烏地阿拉伯的社會文化樣貌,與國際作進一步的接軌。原定接下來將推動的產業轉型計畫,則因疫情爆發受到部分影響。2021年1月疫情期間,沙烏地阿拉伯政府正式宣布位於沙烏地阿拉伯西北方,長達170公里(100英哩)的「智慧城市走廊(The Line)」的興建計畫,希望開發出一連串使用綠能的智慧城市群。隨著沙烏地阿拉伯社會開放與產業轉型的啟動,將引入龐大的新一代智慧科技基礎建設,使得沙烏地阿拉伯未來商機無窮。
    傳統工業大國土耳其則是中東地區另一個受矚目的國家。土耳其國境跨越亞、歐、非三洲,位居地中海與黑海之間的重要地理位置,掌控博斯普魯士海峽與達達尼爾海峽兩個海運要道,優越的地理位置不言而喻。土耳其有著豐富的文化貿易交流歷史,因此也培養出歷史悠久的工藝與製造業基礎。即使目前尚未正式成為歐盟會員國,但是土耳其早已是歐洲產業供應鏈不可或缺的一環。
    新冠疫情造成土耳其經濟重大打擊,但2020年底製造業、歲入歲出支出及對外貿易等經濟指標強勁反彈,讓土耳其經濟幸運地擺脫疫情的泥淖,並獲國際投資機構高盛(Goldman Sachs)正面的經濟評價,上調2021年土耳其經濟成長率從9.5%修正到10.5%,但高盛對2022年土耳其經濟預測,則因為土耳其貨幣急貶與通膨指數高漲,而自4%下調0.5個百分點,來到3.5% 。自2021年開始,土耳其更展開一連串經濟與稅務改革,執行「進口替代政策」,在增加出口方面,則進一步強化該國的工業實力,並鼓勵投資高科技產業,力拼晉身全球前十大經濟體。
    展望未來,土耳其在中東及世界的經濟地位勢必將持續提升。本市調將針對沙烏地阿拉伯與土耳其,這兩個中東最大經濟體進行市場調查與研究,並特別鎖定當地資訊、醫材、汽車零件與零售通路等重點產業,協助臺灣業者開發當地市場商機。在疫情後沙烏地阿拉伯和土耳其兩國的經濟,一般預料將有龐大的成長空間,但兩國也各自有其經濟體質上的諸多挑戰有待克服。
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    目 錄
    壹、總論

    貳、沙烏地阿拉伯經濟轉型商機
    一、沙烏地阿拉伯市場現況:油價止跌回升有利經濟,持續市場開放改革
    二、資訊與醫材市場
    三、汽車零件市場
    四、消費商品與零售通路(含電商通路)

    參、土耳其區域製造實力成長商機
    一、土耳其市場現況:製造業積極升級,消費產業潛力大,但貨幣急貶造成市場動盪
    二、資訊、家電與醫材市場
    三、汽車零件市場
    四、消費商品與零售通路(含電商通路)

    肆、拓銷建議
    一、拓銷建議
    二、外貿協會2022年中東拓銷活動

    伍、成功案例
    一、Arçelik
    二、金車股份有限公司
    三、成運汽車
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    中華民國對外貿易發展協會為臺灣最重要的貿易推廣機構,係由經濟部結合民間工商團體成立之公益性財團法人,以協助業者拓展對外貿易為設立宗旨,是業者拓展貿易的最佳夥伴。
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    Details

    Released
    2022/05/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    304634
    ISBN
    9789574954469

    土耳其

    沙烏地阿拉伯

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