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    6. 世界最時尚的品牌傳奇

    世界最時尚的品牌傳奇

    Author 連雅雯
    Publisher 德威國際
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    Released
    2013/12/02
    Language
    Traditional Chinese
    File format
    PDF (13MB), fit in large screen and Pubook
    Pages
    256
    ID
    31440
    ISBN
    9789865756000
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    庫存
    • Intro

    • Chapters

    • Author

    像巧克力一樣甜蜜的慈善之心、好時巧克力王國的締造者:米爾頓.赫爾西
      歷經十七代的收藏世家、世界最古老的私人博物館所有者:貝里尼
      最奢華的珠寶貴族:卡地亞、蒂芬尼與麥蘭瑞
      危險與性感並存、血腥家族紛爭鎔鑄品牌個性:古馳

      本書所要講述的二十五個家族都具備這樣的特徵:歷史足夠悠久,家族之間的傳承足夠傳奇,更重要的是,他們所從事的行業都充滿夢想、富有創意。然而,透過璀璨珠寶的耀眼光芒、傳世名畫的神祕線條、華服名錶帶來的感官享受,這些時尚名門一代代創始人創業的艱辛卻和華麗無關,昭示出了時尚最根本的內涵—傳奇之所以為傳奇,就在他們企業經營的最終目標並非利益,而是傳遞著一種對美與品質的堅持、對所從事工作的無盡熱愛、一種生活的哲學與精神。
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    一 饕餮與浪漫的舞蹈
    (一)好時:一個人的家族
    1. 米爾頓‧赫爾西的巧克力智慧 12
    2. 像巧克力一樣甜蜜的慈善之心 16
    (二)箭牌:從奇蹟走向奇蹟的家族
    1.費城農村走出的推銷天才 19
    2.野心勃勃的箭牌後人 28
    (三)拉菲酒莊:精緻到舌尖的葡萄酒家族
    1.五大酒莊中的翹楚 31
    2.充滿坎坷的家族命運 35

    二 時尚與藝術的聯姻
    (一)貝里尼家族博物館:不只是博物館
    1.歷經17代的收藏世家 46
    2.貫穿家族百年的靈魂主線 50
    (二)愛馬仕:別叫我奢侈品,看我藝術的臉
    1.永遠不過時的法國時尚 57
    2.追求完美的愛馬仕家族 63
    (三)路易‧威登:浸入藝術的時尚
    1.忠實追求藝術品質的奢侈品家族 68
    2.百年的家族榮耀 72

    三 尊貴與奢華的躍動
    (一)古馳:危險與性感並存
    1.看!這個了不起的手藝人 80
    2.充滿血腥的家族紛爭 84
    (二)卡地亞與蒂芬尼:最奢華的珠寶貴族
    1.皇帝珠寶商的誕生 88
    2.充滿異域風情的設計風格 91
    3.蒂芬尼─一場美國人的時尚藝術夢 96
    4.藝術家雲集的蒂芬尼世家 100
    (三)施華洛世奇:觸碰水晶靈魂的家族
    1.觸碰靈魂的水晶王國 103
    2.家族航船─求同存異中穩步發展 107

    四 堅守與品質的神話
    (一)寶珀與江詩丹頓:不僅僅雕刻時光
    1.273年的傳奇堅守 114
    2.堅持,不是盲目,而是來源於高貴的信念 119
    3.兩個世紀的家族神話 123
    4.經受時光考驗的馬爾他十字 126
    (二)范倫鐵諾:看上去很美的家族神話
    1.曾經很美的義大利時尚 131
    2.家族分治引發的品牌悲劇 134
    (三)寶馬:柯萬特家族的傳奇堅守
    1.柯萬特家族的日耳曼精神 137
    2.罕見的家族團結成就柯萬特的輝煌 141

    五 經典與時間的魅力
    (一)伯爵與寶璣Breguet:永不停息的探索
    1.伯爵:永遠要比要求的做得更好 148
    2.「現代製錶之父」與他的傳奇家族 153
    (二)浪凡(Lanvin)與保時捷:血脈相連的家族榮譽
    1.浪凡─一個關於母愛的傳奇 158
    2.保時捷─父與子的傳奇 164
    3.皮耶希家族與保時捷家族─保時捷的兩個靈魂 168
    (三)麥蘭瑞:14代傳承的時間神話
    1.世界上最古老的珠寶家族 172
    2.皇后珠寶商的家族神話 175

    六 國家與夢想的象徵
    (一)人頭馬與馬爹利:法國的國家名片
    1.馬丁家族─人頭馬神話的締造者 180
    2.悄然離開的馬爹利家族 188
    (二)松下:最真實的日本家族精神
    1.松下家族的經營之神 192
    2.享譽全球的自來水哲學 197
    (三)福特家族:汽車家族的華麗夢想
    1.汽車大王締造的家族輝煌 200
    2.暗潮湧動的汽車家族 206

    七 理想與傳承的軌跡
    (一)蕭邦與愛彼:兩個家族的同一個夢想
    1.蕭邦家族與舍費爾家族─兩個家族的理想傳承 216
    2.聯合管理的家族奇蹟 224
    (二)希爾頓家族:酒店王朝的另類時尚
    1.康拉德‧希爾頓─小職員的酒店帝國 232
    2.希爾頓家族後人─怎一個尷尬了得 243
    (三)畢沙羅家族:傳承文化的藝術宿命
    1.偉大的家族開拓人 246
    2.身不由己的家族藝術 249
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    連雅雯

      國立大學商管系研究所畢,專長為品牌管理與規劃,旅居歐洲多年,認為個人成功的經營之道與品牌管理與經營之道相通,誠摯希望浸淫品牌管理多年的經驗,能讓眾多讀者借鑑到成功之道,獲得自我成長的收穫。
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    Details

    Released
    2013/12/02
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    31440
    ISBN
    9789865756000

    貝里尼

    古馳

    蒂芬尼

    卡地亞

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