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    6. 一個管理學者的社會責任
    筆下企業管理,劍指現勢時事

    一個管理學者的社會責任

    Author 陳厚銘
    Publisher 景芸文化 /前程文化事業股份有限公司
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    Released
    2022/12/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (101MB), fit in large screen and Pubook
    Pages
    410
    ID
    331779
    ISBN
    9786269592371
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    Series 管理類

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    庫存
    • Intro

    • Chapters

    • Author

      2015年至2022年的七年間台灣經歷了出口衰退、第三次政黨輪替、年金改革、新南向、台大校長卡管案、美中貿易戰、新冠疫情、氣候變遷等政經與產業變化。作者陳厚銘教授本著實踐社會責任的理念,筆下企業管理,劍指現勢時事,在每個當下於媒體對各議題提出獨到的建言與解方。
      本書集結了陳教授過去七年來在媒體專欄中的43篇文章,整理類別為「高等教育篇」、「產業政策篇」、「新南向篇」以及「企業經營篇」等四個部分。以學者的社會責任(SSR)概念為出發,作者除了為自己檢視七年來社會責任的實踐績效,也願能與各界先進後學分享經驗、理念,共創企業榮景與社會的進步繁昌。
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    自序
    推薦序
    各界推薦
    PART 1 高等教育篇
        01 台灣EMBA教育20年的省思與挑戰
        02 大數據淘金潮首重人才培育
        03 當學術變騙術
        04 台大新校長的難題與責任
        05 台灣高教國際競爭力衰退之困境與省思
        06 台大新校長遴選的爭議與省思
        07 低碳轉型與人才培育
        08 芬蘭的小國創新─沒有壞的天氣,只有穿錯衣服
        09 瑞典的小國創新─無論你轉身多少次,你的屁股還是在你後面
        10 丹麥的小國創新─不管鳥兒飛得多高,它總得在地上尋找食物
    PART 2 產業政策篇
        11 出口衰退有何良方?
        12 年金改革的迷思:猛降所得替代率人才恐將流失
        13 正確瞭解與理性因應中國大陸的崛起
        14 產業控股開拓台灣西藥市場最佳經營模式
        15 如何打造台灣服務業新藍圖
        16 低接觸經濟時代的經營模式與戰略
        17 智慧經濟下的台灣產業發展
        18 疫苗採購與布局
        19 疫苗採購的戰略思維
        20 供應鏈重組與台灣因應之道
        21 元宇宙的發展與挑戰
        22 NFT的另類應用:打一場新型態選戰
        23 綠色轉型與台灣經濟遠景
    PART 3 新南向篇
        24 新南向政策真的可以為台灣殺出一條活路嗎?
        25 前進印度市場台商如何破繭而出?
        26 以大戰略與創新運營模式導引新南向政策
        27 消費者洞察與政策新思維是拓展印度市場的金鑰匙
        28 書楚語、作楚聲,在地深耕才能翻轉新南向
        29 新興市場是台商建立及發展品牌的實踐基地
    PART 4 企業經營篇
        30 國際併購是否為台商轉型重生的良方?
        31 海爾運營的關鍵密碼
        32 他山之石:中國傑出企業家的經營決勝之道
        33 家業傳承與企業轉型經營
        34 新價值網路下的台灣企業成長戰略
        35 傑出華人企業家的管理思維與經營之道
        36 美中貿易戰下的台商全球布局戰略
        37 台商國際經營的新思維與戰略
        38 論華航的更名與經營困境
        39 後疫情時代的台商戰略
        40 組織敏捷性是企業轉型變革的關鍵
        41 新地緣政治風險下的台商經營布局
        42 台灣企業轉型成功的勝利方程式
        43 「與疫共存」工作模式的轉型與發展
    結語 管理學者入世研究的重要性
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    國立台灣大學國際企業學系暨國際企業研究所特聘教授,曾擔任行政院科技部管理一學門召集人、財團法人商業發展研究院院長、國立中興大學社會科學暨管理學院院長、行政院國發基金管理委員會委員、經濟部貿易調查委員會委員、全國工業總會產經顧問、全國商業總會會務顧問、信邦電子、義隆電子、富喬工業、盛弘醫藥等公司獨立董事,是一位具有豐富行政及產業經驗的教育工作者,並且是列名1996-2005年十年間,於國際企業領域前五大期刊發表論文的全球百大研究學者榜單中,唯一的台灣學者。
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    Details

    Released
    2022/12/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    331779
    ISBN
    9786269592371

    Buy products firstAnd download app to watch

    Details

    See more 景芸文化 / 前程文化事業股份有限公司

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