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    6. 專業推銷技巧—把特性轉換成利益的技巧
    累積特殊利益愈多,客戶愈能得到最最大滿足

    專業推銷技巧—把特性轉換成利益的技巧

    5.0分,1 ratings
    Author 蓋登氏課程設計委員會
    Publisher 蓋登氏管理顧問公司
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    Released
    2014/07/06
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (1MB), fit in all devices and Pubook
    Pages
    23
    ID
    33522
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    蓋登氏專業推銷技巧訓練教材,讓您進入銷售嬴者圈。
    業務推銷人才是訓練出來的,不是天生的(Salesman are made not born) 。若是天生的,何以頂尖的推銷人才都集中在XEROX(全錄)、IBM、AVON(雅芳)、南山人壽、信義房屋、TOTOTA(豐田)等公司?何以代表這些公司的每一位業務代表,都具備著一流的專業推銷技巧?沒有別的原因,只因為他們懂得如何訓練出一位專業推銷人才。
    頂尖的業務代表洞悉人性,例如「了解只有利益能說服他人」、「先滿足情緒,再用理性合理化」、「從眾心理」、「加強急迫感」、「物以稀為貴」、「客戶害怕失去的心理」、「客戶躭心買錯上當的心理」、「用提問引導當事人思考」、「隱藏異議」、「猶豫下決定」…等,這些都是客戶購買過程的人性面,頂尖的業務代表懂得推銷技巧,也懂得做人。
    我們早已深知,推銷的世界中,技巧是手段,洞悉人性才是王道,蓋登氏開發設計的「專業推銷技巧訓練教材」,是至今最棒的推銷訓練教材,講師把課程聚焦在效的銷售流程(創造價值→建立信任→提問開發需求→提出產品方案→異議處理→取得成交承諾);更重要的是能呼應人們的心理,讓推銷變得自然又容易,我們訓練出的無數優秀業務代表,提升企業的競爭力,都能證實我們嬴得客戶充分信任。
    「蓋登氏專業推銷技巧」的13個系列教材如下:
    專業推銷技巧01—設定您的目標-成為專業推銷人才
    專業推銷技巧02—推銷過程及應學習的技巧
    專業推銷技巧03—特性、優點及特殊利益
    專業推銷技巧04—推銷準備技巧
    專業推銷技巧05—接近客戶技巧
    專業推銷技巧06—進入推銷主題的開場白技巧
    專業推銷技巧07—事實調查技巧
    專業推銷技巧08—詢問與傾聽技巧
    專業推銷技巧09—產品說明技巧
    專業推銷技巧10—異議處理技巧
    專業推銷技巧11—展示DEMO技巧
    專業推銷技巧12—建議書撰寫技巧
    專業推銷技巧13—締結Close技巧
    最後,要再說一句,學習蓋登氏專業推銷技巧課程,能讓您眼睛看到不同世界,訓練使你更有競爭力,是您挺入銷售嬴者圈的核心能力 。

    蓋登氏總經理 黎守明

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    「蓋登氏專業推銷技巧」的13個系列教材如下:
    專業推銷技巧01—設定您的目標-成為專業推銷人才
    專業推銷技巧02—推銷過程及應學習的技巧
    專業推銷技巧03—特性、優點及特殊利益
    專業推銷技巧04—推銷準備技巧
    專業推銷技巧05—接近客戶技巧
    專業推銷技巧06—進入推銷主題的開場白技巧
    專業推銷技巧07—事實調查技巧
    專業推銷技巧08—詢問與傾聽技巧
    專業推銷技巧09—產品說明技巧
    專業推銷技巧10—異議處理技巧
    專業推銷技巧11—展示DEMO技巧
    專業推銷技巧12—建議書撰寫技巧
    專業推銷技巧13—締結Close技巧
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    作 者: 蓋登氏課程設計委員會
    課程設計: 指導開發設計數百個課程,包括高階主管經營訓練課程、中階主管New management way、管理訓練課程、新官上任9法則課程、 團隊能力課程、人際技能課程、策略與策略體系課程 、策略診斷課程、CEO策略判斷課程、年度行銷計畫書實作課程、行銷成長驅動課程、 客戶價值驅動課程、 專業推銷技巧課程、推銷診斷系列課程、店頭銷售技巧課程、企業教育訓練體系設計課程、12個教學原則及17個教學技巧課程、 求職面談技巧課程…等。

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    Released
    2014/07/06
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    33522

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    專業推銷技巧— 異議處理

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    好好拜託:哥倫比亞大學最受歡迎的社會心理課, 讓人幫你是優勢,連幫你的人都快樂才

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