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    6. 行銷力超實用圖鑑(試讀本)

    行銷力超實用圖鑑(試讀本)

    Author 平野敦士卡爾(Carl Atsushi Hirano)
    Publisher 城邦文化 /春光出版
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    Released
    2023/10/05
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (20MB), fit in large screen and Pubook
    Pages
    28
    ID
    389904
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No

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    • Intro

    DAGMAR理論、藍海策略、4P、STP、AISARE……
    身處數位社群時代,你該知道的行銷基本概念!
    亞馬遜、LINE、Netflix……由小公司創造出暢銷全世界的技術大全
    如何讓商品「賣到翻過去」的技巧,本書一網打盡!

    ★超圖解★清楚介紹各式各樣的銷售策略
    提供88項方法概念
    即使從未學過行銷,也能輕鬆學會!

    ★上市即竄上日本網路書店Honto行銷廣告類排行榜TOP 1★

    POINT 1|一頁文字一頁插圖,閱讀完文字後立刻有插圖參考,方便整理思緒及想像。
    POINT 2|基礎經典到最新行銷理論,一次蒐羅!
    POINT 3|企業案例貼近日常生活,行銷不只是商業概念,更是學會如何展現自己!

    過去以電視媒體為主軸的行銷重心,現在已經轉戰到社群網站上。本書藉由簡易插圖告訴你其中的行銷基礎與實踐方法,是淺顯易懂的行銷入門書。包含四大科技巨頭GAFA,以及日本、中國等世界龍頭和新興企業在內,讓你明白這些以創新策略獲得成功的案例,並解析目前走在時代尖端的行銷策略。輕鬆了解適用於數位時代的最新行銷方法,知道該怎麼做才能讓商品超級熱賣。

    從無到有經營社群、自己創業……
    帶你一次讀懂行銷學的基礎經典及最新理論,
    徹底了解讓能見度提升、商品大熱賣的不二法門!

    什麼人適合這本書:
    ☑剛出社會、對各種專有名詞霧煞煞的「行銷小白」
    ☑想提高品牌和商品熱度的「社群經營者」和「創業者」
    ☑希望多了解數位轉型的可能性
    ☑想快速攝取行銷靈感

    經典潮流概念一次懂:
    ☑與行銷息息相關的4P與4C有何不同?
    ☑數位時代的最新行為模式AISARE
    ☑網路行銷不可或缺的SEO策略

    定位自己和了解顧客:
    ☑選擇競爭激烈的市場?還是不激烈的市場?
    ☑五種提高「顧客滿意度」的方法?
    ☑如何將潛在顧客變成回頭客?

    向其他成功案例學習:
    ☑以藍海策略大獲全勝的Netflix
    ☑影音市場上的最大贏家YouTube
    ☑LINE以多功能服務來爭取顧客的免費策略
    More
    More
    More
    More

    Details

    Released
    2023/10/05
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    389904

    春光出版

    Buy products firstAnd download app to watch

    Details

    See more 城邦文化 / 春光出版

    More

    城邦國際名表 6月號/2025 第159期

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    黃阿瑪的後宮生活:貓永遠是對的[經典改版]

    新電子科技雜誌2025年6月號471期

    La Vie 6月號/2025 第254期

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