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  6. 行銷管理(第六版)

行銷管理(第六版)

Author 鄭華清 、陳銘慧 、謝佩玲
Publisher CHWA /全華圖書股份有限公司
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Released
2023/08/01
Language
Traditional Chinese
File format
PDF (75MB), fit in large screen and Pubook
Pages
376
ID
393979
ISBN
9786263286146
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$368
Explanation
eBook
Standard NT$490
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行銷環境在今日因為網路、科技應用日新月異而有更多變化，更能夠跨越地理疆界，因此不同於前面幾版著重台灣本土案例，本書著重國際化與生活化，希望台灣的學生能具備對於國際市場行銷案例的觀察討論，也希望藉由生活化的行銷案例讓學生體悟行銷真的無所不在。

Details

Released
2023/08/01
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
393979
ISBN
9786263286146

Buy products firstAnd download app to watch

Details
　　

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