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廣告獎道理

Author 劉秀偉
Publisher SJpublish /無限穿越
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Released
2024/01/23
Language
Traditional Chinese
File format
PDF (18MB), fit in large screen and Pubook
Pages
140
ID
420183
ISBN
9787531480211
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被高校稱之為第二課堂的學科競賽活動緊密結合課堂教學，致力於培養大學生嚴謹求實的學習態度和勇於探索、積極進取的科學精神。本書是一本將廣告設計理論與廣告設計實踐有機結合的書籍。書中以中國設計軍團在戛納國際創意節中“戰績”為讀者確立奮進的目標。由“大”到“小”，用逐步解剖的方式解析廣告設計的創意、參賽方法、創意執行。*終落地在學科競賽，要取得好成績，必須仔細分析研讀選題（策略單），洞察企業要解決的“痛點”，設計出符合市場和企業需求的廣告設計作品。
劉秀偉，全國大學生廣告藝術大賽名家，名師校園創意巡講講師團講師、北京印刷學院教授。

Details

Released
2024/01/23
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
Yes
ID
420183
ISBN
9787531480211

Buy products firstAnd download app to watch

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