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节事活动运营管理

Author 蒋昕
Publisher 華藝數位 /华中科技大学出版社有限责任公司
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Released
2021/02/01
Language
Simplified Chinese
File format
EPUB Reflowable (2MB), fit in all devices and Pubook
Pages
668
ID
431323
ISBN
9787568047722
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EPUB provided, PDF not provided
Offer DRM free license
No
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NT$199
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节事活动在全球范围呈现出产业化、商业化发展趋势。我国节事活动已经成为文化产业、体育产业、会展产业、旅游产业交集领域发展重点，其运营管理的专业化要求日益增长。本教材在系统总结节事活动国内外发展状况、概念认知和价值体系的基础上，从项目管理视角讲解节事活动的管理框架和管理要求，分章节解释节事活动项目策划、项目运营、项目管理、项目营销和项目总结评估的概念、流程、模式和工作技巧。本教材适用于会展经济与管理、旅游管理、文化产业管理、体育经济与管理等本科专业学生学习，同样也适用于相关产业从业人员和社会爱好者参阅学习

Details

Released
2021/02/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
431323
ISBN
9787568047722

Buy products firstAnd download app to watch

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