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    6. 文化創意概論-含CCA文化創意應用認證

    文化創意概論-含CCA文化創意應用認證

    Author 顧惠敏 薛家欣 賴岳興 劉晉彰 蔡馨文
    Publisher 台科大圖書
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    Released
    2024/05/31
    Language
    Traditional Chinese
    File format
    PDF (41MB), fit in large screen and Pubook
    Pages
    337
    ID
    444185
    ISBN
    9786263912373
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    文化創意概論含CCA文化創意應用認證(最新版)(附MOSME行動學習一點通)

    Author 顧惠敏、薛家欣、賴岳興、劉晉彰
    Publisher 台科大圖書
    Share
    Released
    2021/07/02
    Language
    Traditional Chinese
    Pages
    336
    ID
    543882
    ISBN
    9789865232702
    DRM
    NT$480
    紙本書
    NT$432
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    • Intro

    • Chapters

    本書著重文創實務與學術研究的理念,構成操作文化創意內容的完整敘述。詳實地提供文化創意的學理架構,也概括專案發展技術,如資料蒐集、分析應用與行銷傳播等。相信,台灣樣貌的文化創意概論,將在此書揭露無遺。對於想要營造社區活力的人士,或意圖創業及發展文化底蘊的工作者,這是一本優良的工具書,更是文化創意人才的輔助寶典,引頸期盼的好書。
    本書特色:
    1.內容規劃完善:涵蓋文創相關科系所需的文化創意入門知識,更廣納相關法律知識,如:商標權、著作權及專利權等實際案例。
    2.結合認證考試:涵蓋CCA認證考試範疇,融合知識與實務應用,奠定考證能力。
    3.掌握文化創意新知:收錄熱門主題、最新文創發展趨勢,幫你掌握文化創意的脈動。
    4.學習評量:每章設計評量題目,檢測學習效果及增進應試能力。
    More
    More
    Chapter 1│文化感知
    1-1 文化創意產業發展概論
    1-2 臺灣文化創意產業發展現況
    1-3 文化創意產業專案
    1-4 地方文化產業
    實力評量
    Chapter 2│專案企劃實務
    2-1 企劃是什麼
    2-2 好企劃如何想
    2-3 好企劃如何做
    實力評量
    Chapter 3│文化創意之視覺化
    3-1 文創視覺:文化篇
    3-2 文創視覺:軟體篇
    3-3 文創視覺:材質篇
    3-4 文創視覺:尺度篇
    實力評量
    Chapter 4│展演應用概論
    4-1 展演的意義與趨勢
    4-2 展演應用之空間設備
    4-3 展演前置的行銷溝通組合
    4-4 展演行銷策略面面觀
    實力評量
    Chapter 5│行銷通路
    5-1 行銷的意義與環境
    5-2 市場區隔
    5-3 產品與產品生命週期
    5-4 行銷組合策略
    實力評量
    Chapter 6│智財權與授權
    6-1 智慧財產權概論
    6-2 著作權法概論
    6-3 商標法概論
    6-4 專利法概論
    實力評量
    實力評量參考答案
    More
    More
    • Intro

    • Chapters


    1.內容規劃完善:涵蓋文創相關科系所需的文化創意入門知識,更廣納相關法律知識,如:商標權、著作權及專利權等實際案例。

    2.結合認證考試:涵蓋CCA認證考試範疇,融合知識與實務應用,奠定考證能力。

    3.掌握文化創意新知:收錄熱門主題、最新文創發展趨勢,幫你掌握文化創意的脈動。

    4.學習評量:每章設計評量題目,檢測學習效果及增進應試能力。


    More
    More


    Chapter 1│文化感知

    1-1 文化創意產業發展概論

    1-2 臺灣文化創意產業發展現況

    1-3 文化創意產業專案

    1-4 地方文化產業

    實力評量



    Chapter 2│專案企劃實務

    2-1 企劃是什麼

    2-2 好企劃如何想

    2-3 好企劃如何做

    實力評量



    Chapter 3│文化創意之視覺化

    3-1 文創視覺:文化篇

    3-2 文創視覺:軟體篇

    3-3 文創視覺:材質篇

    3-4 文創視覺:尺度篇

    實力評量



    Chapter 4│展演應用概論

    4-1 展演的意義與趨勢

    4-2 展演應用之空間設備

    4-3 展演前置的行銷溝通組合

    4-4 展演行銷策略面面觀

    實力評量



    Chapter 5│行銷通路

    5-1 行銷的意義與環境

    5-2 市場區隔

    5-3 產品與產品生命週期

    5-4 行銷組合策略

    實力評量



    Chapter 6│智財權與授權

    6-1 智慧財產權概論

    6-2 著作權法概論

    6-3 商標法概論

    6-4 專利法概論

    實力評量



    實力評量參考答案

     


    asnd

    Chapter 1│文化感知
    1-1 文化創意產業發展概論
    1-2 臺灣文化創意產業發展現況
    1-3 文化創意產業專案
    1-4 地方文化產業
    實力評量

    Chapter 2│專案企劃實務
    2-1 企劃是什麼
    2-2 好企劃如何想
    2-3 好企劃如何做
    實力評量

    Chapter 3│文化創意之視覺化
    3-1 文創視覺:文化篇
    3-2 文創視覺:軟體篇
    3-3 文創視覺:材質篇
    3-4 文創視覺:尺度篇
    實力評量

    Chapter 4│展演應用概論
    4-1 展演的意義與趨勢
    4-2 展演應用之空間設備
    4-3 展演前置的行銷溝通組合
    4-4 展演行銷策略面面觀
    實力評量

    Chapter 5│行銷通路
    5-1 行銷的意義與環境
    5-2 市場區隔
    5-3 產品與產品生命週期
    5-4 行銷組合策略
    實力評量

    Chapter 6│智財權與授權
    6-1 智慧財產權概論
    6-2 著作權法概論
    6-3 商標法概論
    6-4 專利法概論
    實力評量

    實力評量參考答案
     

    askw


    Chapter 1│文化感知

    1-1 文化創意產業發展概論

    1-2 臺灣文化創意產業發展現況

    1-3 文化創意產業專案

    1-4 地方文化產業

    實力評量



    Chapter 2│專案企劃實務

    2-1 企劃是什麼

    2-2 好企劃如何想

    2-3 好企劃如何做

    實力評量



    Chapter 3│文化創意之視覺化

    3-1 文創視覺:文化篇

    3-2 文創視覺:軟體篇

    3-3 文創視覺:材質篇

    3-4 文創視覺:尺度篇

    實力評量



    Chapter 4│展演應用概論

    4-1 展演的意義與趨勢

    4-2 展演應用之空間設備

    4-3 展演前置的行銷溝通組合

    4-4 展演行銷策略面面觀

    實力評量



    Chapter 5│行銷通路

    5-1 行銷的意義與環境

    5-2 市場區隔

    5-3 產品與產品生命週期

    5-4 行銷組合策略

    實力評量



    Chapter 6│智財權與授權

    6-1 智慧財產權概論

    6-2 著作權法概論

    6-3 商標法概論

    6-4 專利法概論

    實力評量



    實力評量參考答案

     


    More
    More

    Details

    Released
    2024/05/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    444185
    ISBN
    9786263912373
    Released
    2021/07/02
    Language
    Traditional Chinese
    Pages
    336
    ID
    543882
    ISBN
    9789865232702

    台科大

    勁園

    文化產業

    創意

    文創

    CCA認證

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