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    6. 文案暴利
    我們不會寫文案,只會寫『賣貨』文案!教你賣更多、賣更快、賣更貴、賣更久的文案77計!

    文案暴利

    Author 水滴石團隊
    Publisher 讀書共和國 /野人
    Follow Save Saved Share
    Released
    2025/05/28
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (4MB), fit in large screen and Pubook
    Pages
    331
    ID
    579689
    ISBN
    9786267555965
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$279
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    庫存
    • Intro

    • Chapters

    • Author

    凡語言所達處,皆是賣貨戰場!
    按讚數≠業績
    分享數≠業績
    討論度≠業績
    粉絲數≠業績
    業績就是業績,把貨賣出去拿在手裡的鈔票,才是業績!

    兩人團隊,三篇文章,千萬業績
    文案最重要的,不是創意、不是有趣、不是金句,而是賣貨!
    我們不會寫漂亮的文案,只會寫賺錢的文案!

    兩個小時,賣貨文案立刻上手
    三個步驟,千萬文案信手拈來
    不只是文案書,是銷售心法,也是創業指南

    四大章節、面面俱到:
    一、方法
    吸引目光、簡介產品、催促下單→ 初階手法一氣呵成!
    找產品、找生產、找客戶→ 高階賣貨順便創業!
    2種千萬級文案賣貨方法。幫你快速吸引潛在客戶,促進銷售增長。

    二、案例
    全世界最難賣的東西是什麼?書。
    全世界最難賣的是哪本書?一本中國暢銷20年,也盜版20年的書。
    放眼文案書市場,誰敢拿這麼地獄等級的難賣組合當示範案例?
    市場首見!本書作者親自示範用三篇文逆風翻盤,將20年暢銷盜版書做回正版,還賣出千萬人民幣銷量!
    你不用真的去賣書,但如果你連書都能賣爆,還怕賣不出其他產品?

    三、重點
    做功課,理邏輯、強標題、好開頭、引證據→客戶目光完全吸引!文案作者、客戶問答、產品檢驗、販售知識、丟掉技術→客戶心態完整拿捏!10個賣貨文案重點步驟詳解。手把手教你寫出一氣呵成的爆款賣貨文案。

    四、疑難排解
    什麼難賣賣什麼!書、線上課程、線下課程……我們專挑難賣的賣!
    比別人貴要怎麼賣?
    絕版品要怎麼賣?
    調高三倍價錢要怎麼賣?
    非剛需產品要怎麼賣?
    沒人需要的產品怎麼賣?
    14個文案賣貨常見疑難場景。學會舉一反三,你就能在不同專案中熟練運用這套方法。

    絕讚收錄賣貨不變心法33則+賣貨不敗77計,讓你賣貨賣到毀天滅地!
    More
    More
    自序
    不懂文案賣貨,企業的戰略將無從表達、沒有結果

    第一章 方法
    初級文案賣貨「吸簡催」,高級文案賣貨「找三能」
    第1 步 吸引關注:做新、做尖、做思
    第2 步 簡介產品:購買理由、品類品牌、使命願景
    第3 步 催促下單:大膽談、轉換談、有激勵
    第1 步 找能買:找、改、跨
    第2 步 找能做:自己做、找人做、做標準
    第3 步 找能賣:管道、場景、人群

    第二章 案例
    賣貨破300 萬元的範文逐字逐句詳解

    第三章 重點
    用好這10點,更快更好上手賣貨文案
    重點1 功課:3角、4P、9狀偵探式摸底
    重點2 邏輯:從吸引到下單,層層設計
    重點3 標題:最強購買理由,最大信任狀
    重點4 開頭:簡短直接,重點突出誘惑大
    重點5 證據:既要可信,又要隨時可驗證
    重點6 作者:最有說服力的成功案例示範
    重點7 問答:重要又無法寫入正文的賣貨規則補充
    重點8 檢驗:讀一遍讓傳播順,測一遍讓賣貨強
    重點9 知識:哪怕不買,也別讓消費者白走一趟
    重點10 技術:文案賣貨最不重要的事兒

    第四章 疑難
    攻克這14個最難場景,賣貨再也難不倒你
    疑難1 怎麼自產自銷賣爆價格近200元的產品?
    疑難2 怎麼像賣手機一樣賣爆價格2000元左右的產品?
    疑難3 怎麼重做絕版產品並利用時事和稀缺賣爆?
    疑難4 怎麼利用別人的名氣做新產品賣給更多年輕人?
    疑難5 怎麼做售後服務多賣3倍價格?
    疑難6 怎麼調動情感調整資訊賣好非剛需產品?
    疑難7 怎麼揚長避短把產品精准賣給需要的人?
    疑難8 怎麼利用名人效應和故事把低價值賣出高價格?
    疑難9 怎麼讓一款產品從試銷到全面升級長銷?
    疑難10 怎麼單點突破動銷一個組合產品?
    疑難11 怎麼重新定位梳理出賣量的產品核心價值?
    疑難12 怎麼身臨其境還原使用體驗「煽動」購買?
    疑難13 怎麼集合行業奇觀大賣?
    疑難14 怎麼把實用的產品賣給原本不需要的人?
    附錄1 文案賣貨不變法則33條
    附錄2 文案賣貨不敗77計
    後記 會賣貨,更好過
    參考文獻
    致謝
    More
    作者簡介

    水滴石團隊

      水滴石創業定位諮詢
      戰略定位+落地陪跑,手把手輔導1~5億的企業定戰略創品牌。
      更少動作實現戰略增長,更少資源打造強勢品牌。

    鬼鬼

      水滴石創始合夥人
      前里斯旗下定位研修院廣州分院執行院長

      定位實戰第12年,曾參與創辦里斯旗下定位研修院廣州分院,任創始執行院長。近3年,基於服務螺霸王、諸老大、翠沁齋等1~5億企業的經驗,開創用好定位實戰系統。

      主編《定位全集精華(27冊)》,著有《用好定位》《7分鐘定位》《從戰略到貨架全流程賣貨》等定位實戰教材。

    泡泡

      水滴石創始合夥人
      前華與華專案負責人

      服務最多1~5億企業的行銷諮詢專家。行銷諮詢實戰第11年,其中5年任華與華項目負責人。曾服務幸運速食麵、廿茶、咖啡公社、李先生牛肉麵、手耕陝西扯面、賽普健身培訓學校、螺霸王、諸老大、翠沁齋、減易達、鴻升泰等近20家企業。

      協助睿昂基因上市時發現,企業更需要長期陪跑的戰略定位服務,開始專注手把手輔導1~5億的企業定戰略創品牌。
    More

    Details

    Released
    2025/05/28
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    579689
    ISBN
    9786267555965

    文案

    水滴石團隊

    賣貨

    Buy products firstAnd download app to watch

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