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    6. 世家大族系列:永安家族:百年百貨基業的承傳與創新

    世家大族系列:永安家族:百年百貨基業的承傳與創新

    Author 鄭宏泰
    Publisher SUEP /中華書局(香港)有限公司
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    Released
    2020/11/30
    Language
    Traditional Chinese(HK)
    File format
    EPUB Reflowable (18MB), fit in all devices and Pubook
    Pages
    453
    ID
    580917
    ISBN
    9789888676231EP
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    中國以農立國,重農抑商傳統由來已久,唯在晚清西風東漸的「千年未見」巨大變局前,投身商海顯然更具發展空間。在早染洋風的華南沿岸中山縣良都鎮竹秀園鄉,本以務農為業的郭氏家族,亦察覺到時局大勢的轉變,作出了重大發展策略調整。郭沛勳遣諸子郭樂、郭泉等先後飄洋海外,經商打拼,創立永安果欄,是為識變;到澳洲出現排華傾向,郭氏兄弟決定拔營到英治香港,創立百貨公司,是為應變;其後站穩腳跟,積累資本,乘勢而起,主動出擊,開拓上海戰場,是為求變。郭樂、郭泉兄弟的眼光、膽色與創業精神,令家族的商業版圖不斷擴張。後代繼承家業,雖同樣於社會與市場變幻中知所識變,但應變與求變上卻遭遇波折,揭示如何準確拿揑並非易事,考驗判斷。本書抓緊識變、應變與求變三大原則,亦檢視家族上下能否同德同心,訴說永安家族的百年起伏。
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    鄭宏泰現為香港中文大學香港亞太研究所副所長 (執行)、全球中國研究計劃聯合召集人、社會及政治發展研究中心主任、電話調查研究室總監。

    畢業於香港大學,取得工商管理學士、哲學碩士及哲學博士的鄭宏泰,研究領域為家族文化與企業傳承、企業家精神與社會網路、華人社會變遷與繼承制度、香港金融市場變革、社會調查與分析,以及海外華人與「一帶一路」等。

    鄭宏泰醉心研究,筆耕不絕,前後出版了38本中英文專書、編輯書籍亦達14本,並在國際學術期刊上發表近20篇學術論文。
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    Released
    2020/11/30
    Language
    Traditional Chinese(HK)
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    580917
    ISBN
    9789888676231EP

    永安家族

    百年百貨基業

    創新

    家族文化

    企業傳承

    經商打拼

    百貨公司

    創業精神

    商業版圖

    起伏

    Buy products firstAnd download app to watch

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