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    5. 網拍商品人氣鍊金術
    從拍照、Photoshop後製到設計,讓網拍創業更簡單!

    網拍商品人氣鍊金術

    Author 陳志勤
    Publisher 碁峰資訊 / 碁峰資訊
    Follow Save Saved Share
    Released
    2015/09/30
    Language
    Traditional Chinese
    File format
    PDF (48MB), fit in large screen and Pubook
    Pages
    233
    ID
    72040
    ISBN
    9789863477273
    Provide Adobe DRM
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    • Intro

    • Chapters

    不需專業攝影與設計技巧,你也可以把網拍商品處理的很專業!

    因為行動裝置的出現、網路的發達,網拍生態逐漸轉變,形成微創業的時代。小型賣家正式崛起,想在網路開店早已不需像大公司砸錢請模特兒、攝影師,或外包給網路公司與美術人員進行商品處理或廣告設計。如果網店或網拍賣家可以具備一些簡單的拍照或影像後製設計技巧,就能以最低成本取得最佳的產品賣點。

    重點特色:
    ‧商品簡易拍照
    ‧後製商品照片
    ‧編修人像圖片
    ‧快速去背技巧
    ‧製作網店頁面
    ‧設計網店Banner
    ‧製作網店電子報

    適合族群:
    ‧網拍微型創業者
    ‧有穩定收入,想用網拍兼職者
    ‧網拍接案SOHO族
    ‧學生族群
    ‧設計人員

    註:本書在商品影像後製或設計時,是以Photoshop CC版本處理,但同時適用CS6版本。
    More
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    01 攝影
    分享相機的基本知識與使用,想拍的專業點,可不是拿起相機來,快門隨便按隨便拍就可以。具有一些專業知識後,才能精準抓住每張照片的需求與風格,而不是靠著運氣去拍照。另外,分享專業網拍攝影棚場地佈置與打光方法,除此之外,也會分享如何用微成本拍出有氛圍的商品照。

    02 商品照片編修
    本章正式進入Photoshop的軟體應用,商品拍攝完畢後,加上修圖技巧就能為商品加分。不藏私的傳授網拍修圖必學技巧,只要幾個步驟就能解決影像問題,還有加快修圖流程的必修工作術。

    03 人像照片編修
    從商品照片編修轉為人像照片編修。這裡精選出多項在網拍實用的人像編修技巧,融會貫通後,即可與第二章的技巧做結合,增加軟體使用的廣度。

    04 去背妙招
    網拍照片的編修中,最重要的技巧就是去背,去背過後的商品就可以提供很多的延伸用途。在進入第六章之前,一定要先學會這個技法。無論是要自己開網店,或是當SOHO 族接案,必定讓你受用無窮!

    05 網店頁面製作
    對實體店家來說,此章節就等於是分享如何進行店裡的裝潢,而對網店來說,Logo識別的風格、頁面的配置、購物說明等等,就是能夠塑造訪客對自己網店形象的要素。除了在茫茫網店中可以走出自己的風格,吸引買家購買之外,還可以提升網店的專業形象,進而提升回購率。

    06 Banner設計
    網店的首頁廣告非常重要,就如同進入百貨公司的大門,所有的優惠活動、類別專區,必須要能夠讓顧客一目瞭然,達到吸引消費的目的。本章分享幾個實用的Banner案例,藉由範例實作,能學到更多Photoshop的技能運用。

    More
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    Details

    Released
    2015/09/30
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    72040
    ISBN
    9789863477273

    網拍創業

    碁峰資訊

    創業

    設計

    後製

    Photoshop

    拍照

    網拍商品

    陳志勤

    Buy products firstAnd download app to watch

    Details

    See more 碁峰資訊

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