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    5. 大師輕鬆讀 No.186 如何讓巴菲特看上你
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    大師輕鬆讀 No.186 如何讓巴菲特看上你

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2006/07/13
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    Traditional Chinese
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    68
    ID
    10721
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    • Intro

    • Chapters

    如何讓巴菲特看上你
    The Warren Buffett CEO

    巴菲特看準的不是股票,是人!
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    本期目錄:

    ● 五分鐘摘要

    ● 如何讓巴菲特看上你

    ● 在地觀點—— 識人是正確用人的第一步/ 李志剛

    ● 大師知識看板—— 塑‧舞訴說「裙的故事」/ 經濟日報


    主題看板:

    波克夏的經理人(Berkshire's Managers)

    每當巴菲特接管一家公司,都會讓經理人自主管理這家公司,他曾經這樣形容旗下的經理人:「波克夏旗下的執行長,是他們各自所屬產業裡的大師,他們會把公司當成是自己的一樣,認真經營」。波克夏的經理人,享有自主的經營空間以及優厚的薪酬制度,他們的責任是強化公司的基本面。如果經理人向公司要求,希望公司投入大筆資金在自己經營的事業上,波克夏在同意經理人動用這筆資金的同時,也會要求相當高的增資報酬率,如果增資的收益超過最低報酬率,經理人的紅利也會跟著水漲船高,但是如果收益低於最低報酬率,波克夏就會懲罰這位經理人。因此,波克夏的經理人都會致力提高資本投資報酬率,不會只是追求獲利數字。

    能夠獲得巴菲特青睞的人才,往往是各家企業希望延攬的對象。有一位年輕人萊特(Richard B. Wright),去年5月剛獲得田納西州范德比大學(Vanderbilt University)的MBA學位,想到紐約擔任證券分析師。該校MBA全美排名第45,畢業生要在華爾街出頭並不容易。萊特在2003年,曾經因為社團活動拜訪巴菲特,送給巴菲特美國最大拖車房屋業者克來頓(Jim Clayton)的自傳,啟發巴菲特以17億美元收購克來頓房屋公司(Clayton Homes),因此獲得巴菲特的推薦信。巴菲特在信中寫道:「能夠請到24歲的萊特,是公司或機構之福……他精力充沛、智慧過人、操守無缺,就像波克夏眾多經理人一樣。萊特的事業前途分外光明。」最後萊特挑選了Davis Advisors基金公司,並且表示,該公司穩健的體質、傑出的長期表現,以及「價值投資」的哲學,是「雀屏中選」的原因。

    巴菲特的經營哲學(Business Philosophies)

    巴菲特曾說:「我把自己當成企業的經營者,所以能成為優秀的投資人;也因為我把自己當成投資人,所以能成為優秀的企業經營者。」巴菲特早期奉行「菸屁股」投資哲學,只考慮股票的安全邊際,卻從不深入了解企業的營運實況,使得投資不如想像中那樣無往不利。在與查理‧孟格(Charlie Munger)共同成立波克夏哈薩威之後,親自參與企業經營的巴菲特深深了解到,企業的競爭力,也就是企業本身的營運狀況,以及管理階層的能力與熱忱,才是企業發展的真正潛力。自此,巴菲特除了是投資家,還成了企業家。1991年,波克夏旗下的索羅門兄弟投資公司爆發債券交易醜聞,巴菲特立刻以暫代執行長的身分,趕赴國會公開道歉,並且在風波平息,找到合適接任人選之後,又退居投資人的角色。
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    如何讓巴菲特看上你

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