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    5. 【本事一號】無處不在的設計思維

    【本事一號】無處不在的設計思維

    Publisher 衛武營國家藝術文化中心 /國家表演藝術中心衛武營營運推動小組
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    Released
    2017/12/30
    Language
    Traditional Chinese
    File format
    PDF (14MB), fit in large screen and Pubook
    Pages
    84
    ID
    110869
    ISBN
    25232053
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes

    Buy products firstAnd download app to watch

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    無處不在的設計思維
    Design Thinking

    如果要說以設計思維力量影響全世界的人物,美國蘋果公司共同創辦人賈伯斯絕對名列其上。他在蘋果瀕臨存亡之際,開刀闊斧的幾個重大決策讓人津津樂道,尤其提升設計部門至商業運作核心更是一大關鍵。他讓原本工程人員規劃產品再交付設計的模式,轉為設計部門從使用者的需求角度規畫產品,甚至超越了消費者的需求想像,從果凍iMac 解放電腦冰冷感,到iPod 的音樂庫帶著走,再以極簡的外觀、無實體鍵盤介面、應用程式配套的iPhone,完全顛覆手機使用習慣。

    「設計思維(Design Thinking)」最早是來自設計領域的概念,主張設計應考慮人和使用情境。近10多年來,重視感性分析的設計思維成為一項顯學,除了設計界,許多領域也都藉設計思維的精神和執行方法,來尋求解決問題的方案,例如企業運用設計思維發掘顧客需要,提升市場競爭力;學校教師納入課程,透過執行過程,激發學生的創意自信等。不變的是,始終是以人為中心。

    本期《本事》以設計思維為引子,一同以使用者的角度,看待生活中的各種設計和議題,去思考那些有趣的、深刻的,能帶給人感動的各種事物所存在的共同特質。

    首先,我們從「傳統品牌的文藝復興」談起,以臺灣老字號飲品和傳統產業二代經營者的品牌轉型為例,觀察企業在面對市場改變和新的消費行為趨勢時,如何透過設計重整品牌風格,甚至與消費者對土地的情感產生連結。

    接著,「使用者經驗才是正經事」分別以兩篇長文介紹丹麥、荷蘭、臺灣兒童遊戲場的規劃故事,以及英國曼徹斯特的藝術活動策畫團隊Walk the Plank。遊戲場和藝術節慶看似沒有交集,卻同樣最仰賴使用者經驗來策動的活動之一,遊戲場的故事呈現了如何理解使用者需求的過程;而Walk the Plank 在活動中緊扣人和環境的關聯,則再次證明,一個有影響力的創新發展,除了滿足使用者外顯需要,還必須更細膩解讀出使用者尚未意識到的潛在需求。最後,「Design Thinking 練習秘笈」我們整理了簡易版的設計思維流程,希望人人都能迅速上手,成為一個不怕失敗的設計思考達人!
    More
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    01 創刊辭
      在這裡,找本事

    04 藝術,在衛武營什麼都可以發生
      訪衛武營視覺識別設計師劉開

    10 【專題】無處不在的設計思維
       PART1 傳統品牌的文藝復興
       PART2 使用者經驗才是正經事
       多練習沒事—Design Thinking練習秘笈

    38 【特別企劃】他們腦袋很有事
       櫥窗 驚喜的隨意 黑白切藝術空間
       設計 臺灣像搖搖杯 吳孝儒的符號學
       刊物 用紙本交織一張互助網 大銀力量
       行動 在趣味中找自己 城市浪人

    50 【探索建築】
       「不正式演出」的活力 法蘭馨.侯班眼中的高雄
       戲台建築在高雄

    64 【非去不可的藝術盛事】在世界的盡頭沉入闇黑—Dark Mofo 闇黑藝術節

    72 【幕後花絮】歌仔戲女伶 下戲保養大揭密

    78 【漫畫連載ᅠ】劇場女孩使用手冊
    More
    More

    Details

    Released
    2017/12/30
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes
    ID
    110869
    ISBN
    25232053

    蘋果APPLE

    設計思維

    表演藝術

    賈伯斯

    衛武營藝術文化中心

    MOFO闇黑藝術節

    黑松茶籽堂

    design

    劇場

    市場行銷

    Buy products firstAnd download app to watch

    Details

    See more 衛武營國家藝術文化中心 / 國家表演藝術中心衛武營營運推動小組

    More

    【本事二號】愚人娛人

    【本事一號】無處不在的設計思維

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