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    5. 大師輕鬆讀 NO.658 網路平台全攻略
    網路平台全攻略

    大師輕鬆讀 NO.658 網路平台全攻略

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2018/02/07
    Language
    Traditional Chinese
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    40
    ID
    116401
    ISBN
    24154555
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    No.658. 網路平台全攻略|中英對照

    看懂Airbnb、Facebook、Uber都在玩的平台競爭策略

    1 限制平台存取權限
    2 鼓勵創新
    3 善用手中資料的價值
    4 進行合併或收購
    5覆蓋相鄰的平台
    6 持續提升工具品質

    原著
    傑弗瑞.G.帕克(Geoffrey G. Parker)
    馬歇爾.W.范艾爾史泰恩(Marshall W. Van Alstyne)
    桑吉.保羅.喬德利(Sangeet Paul Choudary)
    More
    More
    重點導讀
    由資深財經生活媒體經營創意人俞國定導讀,每週陪你讀一本好書!

    Section 1 平台的力量
    平台藉由媒合使用者來創造價值,而平台能夠創造價值的關鍵就在生產者同時也是消費者。平台一個很大的特色在於,它們並不擁有或掌控資源,因此成長速度比傳統企業更快。平台商業模式的崛起,已經改變了多個主要產業,還有更多產業正在轉變當中。

    Section 2 建構平台的10大挑戰
    想要成功建構和擴大平台,整個過程必須克服以下10大設計挑戰。
    挑戰 1 如何產生網路效應?
    挑戰 2 如何設計平台?
    挑戰 3 要顛覆哪些市場?
    挑戰 4 如何推出成功的平台?
    挑戰 5 如何貨幣化及獲取附加價值?
    挑戰 6 平台應該開放到哪個程度?
    挑戰 7 哪些治理政策有助成長?
    挑戰 8 應該使用哪些指標?
    挑戰 9 哪項策略能夠帶來成功?
    挑戰 10 日後需要何種規範政策?

    Section 3 平台的未來
    平台發展至今成就令人出奇,而平台革命如今才正要開始,同樣讓人吃驚。隨著平台普及和得勢,未來將會出現更多轉變。目前尚不清楚這一切的意義,但有件事可以肯定:往後數十年,平台將推動許多產業,甚至是全部產業,走向變革之途。

    延伸閱讀 平台設計4項終極任務
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    Details

    Released
    2018/02/07
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    116401
    ISBN
    24154555

    全攻略

    網路平台

    Uber

    facebook

    airbnb

    俞國定

    Master60

    大師輕鬆讀

    創新

    管理

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.649 天生做這行

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    大師輕鬆讀 NO.654 必然

      

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