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    5. 大師輕鬆讀 No.691 訂閱經濟來了
    從提供一次產品變身永久服務的新商業模式

    大師輕鬆讀 No.691 訂閱經濟來了

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2018/10/10
    Language
    Traditional Chinese
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    ID
    136971
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    No.691 訂閱經濟來了|中英對照
    從提供一次產品變身永久服務的新商業模式

    ★《富比士》、《Business Wire》等媒體推薦
    ★《今日美國》、亞馬遜網路書店排行榜暢銷書

    推出產品、進行行銷、銀貨兩訖是我們熟悉不過的經營模式。雖然我們隱隱約約覺得要留住老顧客、要增加顧客終身價值,卻始終不得其法。而今,不管你來不來得及跟上,訂閱模式已經帶來全新的解答。
    More
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    重點導讀 銀貨兩訖就玩完了

    Chapter 1 究竟什麼是訂閱經濟?
    訂閱制商業模式正在快速改變幾乎全球每一個產業。提供管道讓大眾取得你的產品或服務的好處,而不僅僅是擁有它們的做法是如此有力,理所當然將成為未來每一家公司經營事業的方式。一旦顧客發現可以得到想要的結果,但再也不必擔心處理實體的問題,需求就會大增,新的收入來源也會開始湧進。這正是商業的未來。

    Chapter 2 如何在訂閱經濟中勝出
    如果要在訂閱經濟獲得成功,最終脫穎而出,就要打破部門之間的隔閡,讓每個人齊心思考該如何提供顧客體驗,得出訂戶想要的結果。此外還要專注於結果,組合出正確的服務、體驗與管道。在今日的訂閱經濟下,讓自己茁壯成長的5個新原則如下:
    原則 1 創新
    原則 2 行銷
    原則 3 銷售
    原則 4 財務
    原則 5 資訊

    延伸閱讀 做訂戶生意的9種方法
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    Released
    2018/10/10
    Language
    Traditional Chinese
    File format
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    136971

    服務

    人工智慧

    物聯網

    資訊

    數據

    數據導向

    顧客體驗

    訂閱

    客製化

    大師輕鬆讀

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    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

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    大師輕鬆讀 NO.1015 預測企業未來

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