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    5. 大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2025/04/23
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    Traditional Chinese
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    NO.1018 GTM進入市場全攻略|中英對照
    帶你從0到1推出產品,打造永續營收成長模式
    Go-To-Market Uncovered
    How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth

    原書作者:保羅.蘇利文(Paul Sullivan)

    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 帶你從0到1推出產品,打造永續營收 成長模式
    每家公司都需要一套完善的進入市場(GTM)方法論。簡單來說,這是一項計畫,詳細說明組織如何與顧客互動並說服他們購買。

    Chapter A 評估──收集實證並盤點現狀
    評估你們目前的GTM策略,全面盤點當前的狀況。了解現行關鍵績效指標(KPI)反映的數據,藉以評估現階段的表現,並找出尚待改進的地方。

    Chapter R 研究──優化未來可能性
    接下來,你需要重新檢視當前的績效數據(或從頭開始建立基準),並確定如何優化未來的GTM策略。理想的做法是使用經過驗證的研究框架,這些框架將幫助你朝著正確的方向前進。

    Chapter I 構思──尋求更好的結果
    這個階段需要重新審視你的定位及其他要素,並提出不同的優化方式,進行測試與結果比較。構思階段的本質,正是透過嘗試不同策略並對比成效,持續追尋更佳的商業結果。

    Chapter S 制定策略──根據研究結果制定目標
    接下來,你要根據所有研究與測試結果規畫新的目標,制定一套更新、更好的顧客獲取與留存策略,並將此整合到優化後的GTM策略。
    步驟 1 制定明確的價值主張
    步驟 2 創建訊息傳遞框架
    步驟 3 明確你的定位策略
    步驟 4 統一銷售與行銷目標
    步驟 5 確定定價與營收模式

    Chapter E 執行──確立路線圖、戰術與時程
    最終,你們要就新營收策略的交付與執行路線圖達成共識。這份路線圖的核心部分將包含你們打算採用的不同戰術,以及這些戰術的部署時間表。你們將導入新的營運模式。
    項目 1 資源分配與預算編列
    項目 2 確定KPI和成功指標
    項目 3 建立有效的銷售流程
    項目 4 制定顧客入門流程
    項目 5 找到減少顧客流失的方法

    延伸閱讀 找到市場做出對的產品
    在上個世紀,製造力就是競爭力,市場依賴講求生產效率、擁有雄厚資金的大企業。到了21世紀,全球化改寫一切規則,只要能找到市場需求,你唯一要務就是找人掏錢買單,然後推出對的產品和服務。
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    Released
    2025/04/23
    Language
    Traditional Chinese
    File format
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    ID
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    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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