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    5. 大師輕鬆讀 NO.718 瘋狂特斯拉
    看馬斯克如何引爆電動車革命終結石油時代

    大師輕鬆讀 NO.718 瘋狂特斯拉

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/05/01
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    Traditional Chinese
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    159089
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    大師輕鬆讀 Subscribe and view similar 998 titles
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    NO.718 瘋狂特斯拉|中英對照
    看馬斯克如何引爆電動車革命終結石油時代
    Insane Mode
    How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil

    原書作者:哈米許.麥肯齊(Hamish McKenzie)

    ★《華爾街郵報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書

    跟太空計畫比起來,設計一款很酷的新車好像並不困難,但要能夠開始生產成千上萬輛車,並賣給消費者,箇中障礙還是十分艱險,而且馬斯克的夢想也不僅止於此。
    More
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    重點導讀 不斷挑戰極限的特斯拉

    Chapter 1 早年時光
    「伊隆最厲害的地方之一,是有能力把他的願景佯裝成天命。他就是那種別人說不可能時,他會聳聳肩說『我想我辦得到』的人。」──麥克斯.列夫琴,PayPal 共同創辦人

    Chapter 2 特斯拉
    特斯拉公司是在 2004 年 4 月伊隆.馬斯克與 J.B.史陶柏相遇後才開始發展起來的。史陶柏原本力薦馬斯克投資他與幾個工程師一起開發的電動飛機,但馬斯克不感興趣。然後,幾乎是隨口一提,史陶柏提及他一直在與史丹福的友人討論一個電動車計畫。這是馬斯克長久以來都很感興趣的事物,他同意投資這項電動車計畫 1 萬美元。

    Chapter 3 德國人脈
    2008 年 12 月,所有跡象全都顯示,特斯拉即將被迫關門。伊隆.馬斯克出售他的部分投資,用自己的錢投入2000 萬美元,再向特斯拉既有的投資者籌募到另外 2000 萬美元。部分員工贊助 2 萬 5000 美元和 5 萬美元幫助公司度過難關。

    Chapter 4 業界反應
    一如所料,特斯拉的成功(儘管過程歷經多次極度痛苦的瀕死經驗)引起廣泛注目,因此催生出大批模仿者和潛在競爭對手,其中一個是位於拉斯維加斯,並有神祕中國富豪賈躍亭支持的FaradayFuture,另一個則是已故馬丁.里奇創立的英國公司NextEV,背後同樣也有中國資金的支持。

    Chapter 5 更多特斯拉
    2016年3月31日,特斯拉發表即將推出的Model3,這款售價3萬5000美元的5人座房車受到廣大狂熱支持者的熱烈歡迎。更驚人的是,發表會結束不到一周,特斯拉就已接獲超過140億美元的Model3訂單,意味著這是有史以來最大的消費產品上市活動之一。

    Chapter 6 擴張與新商業模式
    假若一家公司將電動車結合自動駕駛與類似Uber那樣的乘車共享商業模式,那麼它看起來會是怎樣的公司?這是個很有趣的問題,不過大多數人都會說這是「印鈔執照」。所以,這種商業模式現在受到如此眾多公司的追捧,應該一點也不奇怪。

    Chapter 7 未來?
    毫無疑問,自動駕駛車輛的發展與電動車的發展息息相關。自駕車採用電動車的線控驅動系統,而非傳統機械系統,影響和綜效顯而易見。少了引擎的缸體也是如此,這意味著電動車可以有更多形狀和尺寸。

    延伸閱讀 打破傳統枷鎖的聰明捷徑
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    Details

    Released
    2019/05/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
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    No
    ID
    159089

    特斯拉

    伊隆.馬斯克

    商業模式

    潔淨能源

    太陽能

    創新

    潔淨科技

    電動車

    大師輕鬆讀

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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