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    5. 大師輕鬆讀 NO.730 品類爭霸
    不用再比了,現在就創造一個你說了算的市場!

    大師輕鬆讀 NO.730 品類爭霸

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2019/07/24
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    Traditional Chinese
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    ID
    168199
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    NO.730 品類爭霸|中英對照
    不用再比了,現在就創造一個你說了算的市場!

    Play Bigger
    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    原書作者:阿爾.拉瑪丹(Al Ramadan)、大衛.彼得森(Dave Peterson)、克里斯多夫.洛克海德(Christopher Lochhead)、凱文.曼尼(Kevin Maney)

    ★Salesforce創辦人Marc Benioff等名人好評推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 不是賣更好,而是賣不同
    現在最厲害的公司不是賣更好的解決方案,而是創造全新的市場品類,賣完全不一樣的東西,使用全新的方法解決老問題,使得先前產品或服務顯得落伍、笨重、難用或令人痛苦。

    Chapter 1 為何品類是新策略
    品類王以全新的做事方法創造新的商業品類。他們不是要賣「更好」——他們賣的是「不同」。他們為世界帶來全新的產品或服務品類,因而使得先前產品或服務顯得落伍、笨重、難用或令人痛苦。傳奇公司創造全新的品類,在市場上產生吸引力。

    Chapter 2 品類爭霸教戰手冊
    要在現今的商場上脫穎而出,你必須定義新的市場品類,繼而發展品類,最後稱霸品類,如此才能創造全新局勢,贏得勝利。品類設計是一門新的專業,共分以下7個步驟:
    步驟 1 市場缺乏什麼?→創辦人的洞見
    步驟 2 這要叫什麼名字?→品類名稱
    步驟 3 應該找誰合作?→規劃生態系統
    步驟 4 如何表達我們獨一無二的解決方案→觀點
    步驟 5 如何擁有關鍵控制點?→展開動員
    步驟 6 如何改變人們的想法→閃電戰
    步驟 7 如何創造動能→飛輪

    Chapter 3 品類王如何成為商業傳奇
    商業的聖杯是建立一家公司,使其成為持續創造品類的機器。倘若你能發掘新品類、想出有力的觀點、制定藍圖、創建生態系統、展開閃電戰,以及轉動飛輪,那麼你的前途肯定無可限量。

    延伸閱讀 競爭的策略思考
    競爭是一場比誰「獨特」的比賽,而不是比誰「最好」的較量。這是面對競爭的一種健康的思考方式,因為這代表競爭是多面向的,遠比單純把一件事做好更為複雜。
    More
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    Details

    Released
    2019/07/24
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
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    Offer DRM free license
    No
    ID
    168199

    品類

    POV

    閃電戰

    飛輪

    商業模式

    競爭

    創新

    策略

    大師輕鬆讀

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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