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    5. 交流雜誌166期(2019年8月號)

    交流雜誌166期(2019年8月號)

    Publisher 華品文創 /財團法人海峽交流基金會
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    Released
    2019/08/01
    Language
    Traditional Chinese
    File format
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    Pages
    84
    ID
    172145
    ISBN
    4712771026320
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    《交流》166期
    ──開創台灣品牌的數位時代

    科技改變世界的速度超乎想像,來勢洶洶的數位科技正在解構所有產業,重塑各行各業的商業模式,數位轉型課題刻不容緩,沒有人能置身事外。面對數位時代的來臨,實體空間的體驗經濟是另一個新趨向,建立「品味製造」的形象,可和實體商店互利,或許不失為傳統社會面對數位時代轉型的不二法門。例如,免費增加廣告、強化電子商務,以及建立實體商業空間,但真正關鍵在於「品牌力」。從文化到生活,積極融入城市的政治與文化議題,不讓自身僅是短暫的消費浪潮。

    2019 年正是全球企業在人工智慧、物聯網、區塊鏈及大數據等創新科技跨領域整合的關鍵時刻,在這個急需數位轉型的時候,向來以靈敏應變著稱的台灣該如何迅速跟上世界潮流?本期《交流》雜誌特別以「數位轉型新『視』界」為主題,從企業、媒體、消費、文化及網路層面,帶領讀者深入解讀,窺探數位轉型的關鍵要點,共同面對未來的成長與競爭。

    誠如商研院數位創新系統服務中心范慧宜主任所言,在數據爆炸的年代,台灣欠缺的不是數據,而是正確運用數據的思維模式,思考如何提供更貼近顧客需求的產品與服務,甚至是更多的附加價值,積極轉型智慧企業,擁抱體驗經濟所帶來的嶄新商機。

    領導數位轉型的必備視野,要有自己的態度與價值,介入時代的想像,找尋自己獨特的聲音,挑戰各種可能性。例如,國寶級的手繪電影看板畫家顏振發,畫布大小無極限,只有5 罐油漆,卻能創造萬種色彩。一路堅持手繪電影看板近一甲子,儘管經歷數位輸出海報取代傳統手繪看板的衝擊,目睹台灣電影產業的快速變遷,顏振發仍在時代的洪流中秉持「能畫就繼續畫下去」的匠人精神,與電影相依相存。傳統技藝與現代科技的衝擊無可避免,但手繪看板永不乾涸的顏彩所保存的味道和溫度,蘊含台灣人「不求做大,只想做好」淬鍊出的生活態度,不僅重新詮釋文化與創意結合的意義,更是世界看見台灣的窗口。

    面對數位時代的快速轉變,不只隨時掌握資訊,更要勇敢展現「捨我其誰」的態度,唯有持續學習,不斷精進,才能引領未來。期待每一位新世代人才在挑戰中淬鍊成長,翻轉身手,昂首闊步,自信堅定地創造出引領潮流的「台灣味」品牌。

    ──讓世界看見台灣價值

    擦亮台灣品牌的價值

    面對全球經濟景氣放緩,台灣的中小企業依然兢兢業業地打拼,在不同的供應生態鏈上,個別廠商努力創新,其創造的價值也有機會被看見。例如,世界盃或其他運動賽事的球衣、球鞋,其中的機能性布料就是由台灣提供;垃圾場中的廢棄物,透過傳統工藝與科技的突破,以多元的姿態再度回到消費者的生活中,讓循環經濟不只是回收,更創造零廢棄價值。

    在台灣,每個轉彎,隨時可見美景,隨地可體驗美好。踩踏每步旅途上的腳印,可以感受無限大的體驗,擁有創造無所不在的感動,遊走於亞洲皇冠的珍珠上,必將永生難忘。
    跳脫「CP值」的思維,真誠的為了贏得消費者的心而打「價值」戰,台灣終於被看到,除了做為一個市場和在地生產者之外的「價值」,更以自己優勢扮演更積極的角色。

    十多年前,當你問世界各地的外國人Taiwan在哪裡,他們很可能會搖搖頭,或以為我們是「薩瓦迪卡」的泰國。但在許許多多人的努力之下,台灣已是許多外國人眼中適合居住的自由國度,充滿濃厚人情味的人們、多如繁星的美味小吃,都讓世界記住我們的名字,台灣。
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    財團法人海峽交流基金會,簡稱「海基會」於1991年3月成立,為政府唯一授權處理涉及公權力之兩岸事務的民間中介團體,以大陸委員會為主管機關,接受政府委託與授權,直接與中國大陸就涉及公權力行駛的事宜進行聯繫與協商,以「協商、交流、服務」為三大業務重點,係政府大陸工作體系中重要的一環。
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    Details

    Released
    2019/08/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
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    ID
    172145
    ISBN
    4712771026320

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