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    5. 大師輕鬆讀 NO.735 市場價值怎麼說?怎麼算?
    吸引投資除了算數字還要說故事

    大師輕鬆讀 NO.735 市場價值怎麼說?怎麼算?

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/08/28
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    Traditional Chinese
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    NO.735 市場價值怎麼說?怎麼算?|中英對照
    吸引投資除了算數字還要說故事
    Narrative And Numbers
    The Value of Stories in Business

    原書作者:艾斯沃.達摩達蘭(Aswath Damodaran)

    ★投資顧問Paul Johnson等名人好評推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 吸引投資除了算數字還要說故事
    你要如何確立一份資產的真正市場價值?對任何投資決策來說,這絕對是一個很重要的問題。那麼你想聽故事還是看數字呢?

    Step 1 調查現況
    在你評估一間公司的價值之前,請先了解其商業模式,以及目前的財務狀況、業務組合、市場條件及背景故事。另外,還要了解敘事及數字這兩種估值方法的強項及弱點。

    Step 2 為資產的未來發展敘事
    發展一個概括你預見公司未來走向的敘事,可以提高你的估值。一個良好的商業故事要有持久力,並能說明這個事業是在做什麼。

    Step 3 以數字實地檢驗敘事
    你需要根據歷史經驗、經濟學原理以及你自己的常識,來檢驗你發展的敘事。針對你的敘事提出3個版本──有可能、似有可能,以及很有可能。

    Step 4 將敘事轉換為價值的關鍵驅動力
    找出關鍵指標,好將你的敘事轉換為數字。這些關鍵指標將顯示你的敘事是否有用,這些指標也將成為價值的關鍵驅動力。

    Step 5 將關鍵價值驅動力與你的估值相連結
    現在,你可以計算資產的估值了。估算的依據如下:現有資產的現金流、維持這些獲利所需的再投資,以及經風險調整後,成長方案預計可創造的現金流。

    Step 6 持續接受回饋,隨時調整改變
    別忘了,你的敘事並不是唯一有可能的。持續接收回饋,並定期考慮其他敘事方式是否更加合理,或是有你想要借用或採納的元素。在發展敍事的過程中,永遠力求改進。

    延伸閱讀 財務報表不只有數字
    財務報表不只有數字,還隱含許多預估、假設及主觀判斷。經理人如果看不懂財務報表,聽不懂財會人員在說什麼,也就很難與財會人員進行對話,提出合理的質疑,然後從數字中解讀公司的財務狀況,進而提出策略,有效改善公司績效表現。
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    Details

    Released
    2019/08/28
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
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    Offer DRM free license
    No
    ID
    172744

    財務報表

    生命週期

    市場價值

    商業數字

    關鍵指標

    估值

    故事

    投資

    大師輕鬆讀

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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