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    5. 大師輕鬆讀 NO.886 共創價值

    大師輕鬆讀 NO.886 共創價值

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2022/08/31
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    Traditional Chinese
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    319026
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    NO.886 共創價值|中英對照
    與消費者攜手打造競爭大未來
    The Future of Competition
    Co-Creating Unique Value with Customers

    原書作者:C.K.普哈拉(C.K. Prahalad)、凡卡.雷馬斯瓦米(Venkat Ramaswamy)

    ★《出版者周刊》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 與消費者攜手打造競爭大未來
    未來創造價值的新競爭空間是與個別消費者共同創造個人化體驗。消費者是新能力的強大來源,消費者和企業之間互動的品質是未來競爭的關鍵環節。

    Chapter 1 價值創造新觀點
    對於今天被賦予權力的顧客來說,商業價值並不是存在於一般的產品或服務之中。相反的,顧客現在會為有意義、針對他們需求的個人化互動或體驗付出更多。顧客希望與供應商一起共同創造,獨一無二、為他們個人需求量身打造的價值。

    Chapter 2 共同創造的基本原則
    實際上來說,共同創造是指價值的基礎是從產品移轉到個人化體驗的過程,而創造這些體驗是利用他人的能力,特別是消費者的能力。
    ♦ 共創價值4大基石
    ♦ 共創價值4大選擇面向
    ♦ 創新4大槓桿
    ♦ 共創體驗的範圍
    ♦ 開發共同創造的基礎設施
    ♦ 把市場當作論壇,而不是目標來遷移

    Chapter 3 如何在新環境建立策略資本
    今天,大多數公司採取的每一項舉措都是基於一個隱含的假設:公司透過開發然後向消費者提供產品和服務來創造價值。由於這種價值創造過程的假設已經發生了變化,因此,明顯需要新的思惟。
    要務 1 建立新的理解橋梁
    要務 2 促進企業創造知識的能力
    要務 3 為策略發展注入探索精神
    要務 4 打造新的職能、基礎設施和治理能力

    延伸閱讀 與消費者共創品牌價值
    多數行銷人員都胸懷大志,但他們的工作其實是促進者的角色,確保顧客和品牌之間持續對話。共創型品牌如哈雷重型機車,便是典型的例子,他們提供給顧客一種生活方式,而不只是產品本身。
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    Details

    Released
    2022/08/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    319026

    商業價值

    品牌價值

    共同價值

    消費者

    大師輕鬆讀

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.867 布朗大學最受歡迎創業課

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    大師輕鬆讀 NO.834 網路創業漂亮退場手冊

      

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