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    5. 大師輕鬆讀 NO.837 自品牌

    大師輕鬆讀 NO.837 自品牌

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2021/09/08
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook EPUB Reflowable (28MB), fit in all devices and Pubook
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    38
    ID
    253023
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    NO.837 自品牌|中英對照
    8步驟開創自我實現的事業藍圖
    You Are The Brand
    The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

    原書作者:邁克.金(Mike Kim)

    ★知名播客Pat Flynn等好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 8步驟開創自我實現的事業藍圖
    無論你是自行創業或是受雇於人,不要打造某品牌,而是成為你的自品牌。真心誠意地,努力成為你想要推銷給大眾的那個人。

    Preface 為什麼要建立自品牌?
    沒有什麼比按照你的信仰和主張去打造事業或職涯更好的事了。達成這件事將會為你所做的一切注入能量和熱情。這很值得。

    Step 1 擁有個人觀點
    你的品牌必須建立在一個摒除背景雜音的清晰觀點之上。擁有它的唯一方法就是按照你的核心理念去生活、去行動。一開始就要釐清自己的立場。

    Step 2 敘述動人的個人故事
    個人的故事提供脈絡,告訴大家你是誰,以及生動地描述你可以為大家做什麼事。請準備好立即要講的3個故事:(1) 你的創業故事; (2) 你的事業的故事; (3) 你的顧客的故事。

    Step 3 運用平台建立好感
    你需要有個平台讓你的品牌立足。選擇是要建立一個很棒的部落格,或是一流的podcast,或是一個迷人的社群媒體頻道,或任何內容形式都可以。在你選擇的平台發揮突出表現就對了。

    Step 4 做好定位面對競爭
    定位是你相對於競爭對手所處的位置。採取明智之舉,讓自己與眾不同。做得好的話,你就可以開拓出新的市場和未來的機會。

    Step 5 創造契合的強大產品
    不要創造沒人想要的產品。首先驗證市場需要什麼,然後打造與你品牌契合的產品。若要往前邁進,這是較佳的方式。

    Step 6 定好價格讓人想購買
    當你清楚自己的定位和產品,你就可以設定價格,以顯示你是專業人士。依照建立個人品牌的基準去定價。

    Step 7 闡述你捍衛的真相
    永遠要記得人們喜歡購買,但討厭被人推銷。了解如何建立、而非稀釋你的品牌去闡述你的產品。

    Step 8 與夥伴攜手打造絕佳關係
    自品牌做得愈好,你就愈能吸引到高水準的合作夥伴。建立策略夥伴關係,可以讓你的品牌一飛沖天。

    延伸閱讀 經營個人品牌至關重要
    經營及傳達你的個人品牌是一件牢牢掌握在你手中的事情,務必確保你已經清楚定義你的個人品牌,並且你正在學習如何不斷地傳達它。
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    Details

    Released
    2021/09/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    253023

    品牌

    創業

    價值

    定位

    大師輕鬆讀

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    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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