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    6. 漂亮家居 6月號/2020 第232期

    漂亮家居 6月號/2020 第232期

    Publisher 城邦文化 /麥浩斯
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    Released
    2020/06/04
    Language
    Traditional Chinese
    File format
    PDF (45MB), fit in large screen and Pubook
    Pages
    164
    ID
    197213
    ISBN
    4717702901981
    Provide Adobe DRM
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    All Issues 漂亮家居Found 122 match

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    • Intro

    台式小吃2.0──餐飲品牌升級之道
    新一代經營者逆勢突圍,以美食展現台灣文化底蘊
    依據台灣小吃品牌經營歷程與模式,歸納出「轉型品牌」與「新創品牌」兩大類型,透過北中南22家小吃的品牌經營,看他們在面對市場快速變化時,如何於逆勢中成功突圍,並特別採訪了品牌方和品牌打造推手,歸納出台式小吃品牌的永續經營術。

    Chapter 01 台灣小吃的發展與走向
    Part 1-1台式小吃產業的經營之路
    01 新一代經營者,以不同思維讓小吃迎向革新之路──鄧之卿
    02 建構品牌餐飲升級需要規範經營──鄭家皓

    Part 1-2 轉型品牌經營學
    01 從攤位躍升門市,藉品牌轉型創造國民美食藍海商機──謝富順
    02 從攤車轉型實體店面,台式小吃走向品牌化──劉雨樵

    Part 1-3 新創品牌經營學
    01以台式家常美味為基礎,跟上全球消費升級趨勢──徐安昇

    Part 1-4 空間識別設計學
    01發揮視覺細節統整力,強化自身品牌定位──兩個八月創意設計
    02給消費者一個明確的花錢理由──馮宇

    Chapter 2 嚴選熱門台式小吃品牌個案
    Part 2-1 轉型品牌類型
    01 丁山肉丸
    02 小ㄚ鳳‧浮水魚羹
    03 小王煮瓜
    04 眼鏡仔豬血湯
    05 和興號鮮魚湯
    06 林聰明砂鍋魚頭
    07 師園鹽酥雞
    08 餃子樂
    09 糯夫米糕

    Part 2-2 新創品牌類型
    01 BON Meingerda & Dumpling
    02 小金麵店
    03 小良絆涼面專賣店
    04 花山家宣飲麵鋪
    05 門前隱味
    06 津美妙
    07 秋紅肚房
    08 盛橋刈包
    09 麻膳堂
    10 喫糆《辣椒板麵》
    11 瘦虎麵屋
    12 鬧聚
    13 饗記 呷麵呷麵平價麵舖

    Chapter 3 台灣小吃品牌設計術
    Part 3-1 台式小吃品牌營運心法
    ◎品牌定位
    ◎經營商品
    ◎店鋪選址
    ◎營運規劃

    Part 3-2 台式小吃品牌設計心法
    ◎識別設計
    ◎空間設計
    ◎包裝設計
    ◎行銷推廣
    More
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    Details

    Released
    2020/06/04
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    197213
    ISBN
    4717702901981

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