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    6. 漂亮家居 12月號/2022 第261期

    漂亮家居 12月號/2022 第261期

    Publisher 城邦文化 /麥浩斯
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    Released
    2022/12/05
    Language
    Traditional Chinese
    File format
    PDF (40MB), fit in large screen and Pubook
    Pages
    164
    ID
    331259
    ISBN
    4717702901981
    Provide Adobe DRM
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    All Issues 漂亮家居Found 122 match

    Buy products firstAnd download app to watch

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    NT$139
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    • Intro

    穿梭虛實!迎接後疫零售新時代
    強化氛圍營造‧整合虛實世界‧擴張服務廣度‧突顯在地特色

    科技的進步加上疫情助攻,加速零售產業數位轉型,也迎來新的消費樣貌。從不同面向來探討零售產業發展與趨勢,以國內外15個實體空間案例,看品牌、空間設計師如何予以零售店鋪獨特定位,同時找到接觸與成交的新機會點。

    Part 1零售業發展趨勢和走向
    1 王志仁──虛實融合,讓消費更有故事與溫度
    2 邵唯晏──新零售再躍進,設計力與品牌力的對話
    3 陳鼎翰──創造故事情境,促成消費決定

    Part 2從空間設計看零售產業
    強化氛圍營造
    1 空間置入巨大萬花筒,誘發一探究竟的慾望
    2 深度洞察Z世代價值觀,打造超預期空間體驗
    3 緊扣特立獨行品牌基因,形塑空間變幻與再造
    4 建築作為光的容器,無法被取代的實體店體驗
    5 鋼琴黑白鍵,演奏眼鏡店的空間樂曲

    整合虛實世界
    6 引進自助科技,線上線下購物整合新模式
    7 動態陳列結合科技感,強化互動體驗、建立信賴形象
    8 抓緊社群互動消費心理,讓更多人想光臨店鋪

    擴張服務廣度
    9 利用商品種類動靜分區,創造療癒沉浸書店
    10 在城市中創造一處童話世界
    11 場景融入精密工藝思維,激發影像創作靈魂

    突顯在地特色
    12 結合天文台遺址,創造情感記憶點的購物場景
    13 以空間書寫城市特色,拉近在地共感
    14 滿足在地居民的精神文化,打造書香之域
    15 連結島上度假特色,把游泳池變成珠寶店
    More
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    More
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    Details

    Released
    2022/12/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    331259
    ISBN
    4717702901981

    生活休閒

    居家裝潢

    Designer

    空間裝修設計

    佈置

    創意

    收納

    風格

    室內設計

    漂亮家居

    Buy products firstAnd download app to watch

    Details

    See more 城邦文化 / 麥浩斯

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