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    5. 大師輕鬆讀 NO.881 數字好溝通

    大師輕鬆讀 NO.881 數字好溝通

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2022/07/27
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    Traditional Chinese
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    313805
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    NO.881 數字好溝通|中英對照
    百分百發揮數字真實力量的4個關鍵原則
    Making Numbers Count
    The Art and Science of Communicating Numbers

    原書作者:奇普.希思(Chip Heath)、卡拉.史塔爾(Karla Starr)

    ★《華爾街日報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    NO.881 數字好溝通|中英對照
    百分百發揮數字真實力量的4個關鍵原則
    Making Numbers Count
    The Art and Science of Communicating Numbers

    原書作者:奇普.希思(Chip Heath)、卡拉.史塔爾(Karla Starr)

    ★《華爾街日報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書

    重點導讀 百分百發揮數字真實力量的4個關鍵原則
    善用各種比喻、對比或轉換另一個維度表達你的數字,將能幫助聽眾理解你的主張,並且營造出一種說服力和急迫性,轉化成採取行動的動力。

    Chapter 1 將數字翻譯成人話
    對很多人來說數字並不容易理解。因此,為了突顯你的數字,你必須把它們翻譯成人們熟悉的話語。「對比」特別有效。「巴基斯坦面積是88萬平方公里」或「巴基斯坦大約是兩個加州那麽大」哪個容易記住呢?請把數字翻譯成人們可以理解的話語。
    ★ 翻譯所有一切
    ★ 盡量避免使用原始數字
    ★ 讓你的數字方便使用
    ★ 嘗試一次只關注一個

    Chapter 2 以熟悉的尺寸表達數字
    讓人們理解你的數字最好的方法之一,是使用你的聽眾已經非常熟悉的尺寸。給人們一個熟悉、具體,並且人性化的尺寸。
    ★ 找到你的測量單位
    ★ 將數字轉化成具體物品
    ★ 運用不同維度改寫數字
    ★ 運用金髮姑娘原則

    Chapter 3 敏銳地使用感性數字
    為統計數字注入活力的一個好方法是結合客觀分析與感性訴求。將你想要強調的數字與你的目標受眾內心已經存在的情感聯繫起來,你就可以將枯燥的統計數字轉化成行動的動力。這是歷史上最偉大的人物經常在做的事情,你也應該這麼做。
    ★ 利用移情作用
    ★ 比較級和最高級
    ★ 選擇正確的組合
    ★ 讓它變得個人化
    ★ 用演示將數字帶入生活
    ★ 將數字轉化為一個過程
    ★ 提供一個加碼演出
    ★ 形成一個模式,然後打破它

    Chapter 4 用數字建立比例模型
    另一個為人們對不熟悉的統計數字指引方向的好方法,是提前給他們一個眾所周知的參考框架。建立一些地標,幫助他們不用成為專家也能了解情況。一個好方法是先建立一個比例模型,然後用它來加強理解和注意。
    ★ 繪制景觀地圖
    ★ 建立一個你可以運用的比例模型

    延伸閱讀 善用數字說故事
    如果你要發表一場卓越的簡報,想像自己是個電影導演。試著編寫劇本,將枯燥的統計數字和資料轉變成視覺圖像和精采故事。你的故事愈栩栩如生,你的聽眾就愈容易記住,而且更專心聆聽。
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    Released
    2022/07/27
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
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