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    5. 大師輕鬆讀 NO.900 創意流量

    大師輕鬆讀 NO.900 創意流量

    4.7分,3 ratings
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    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2022/12/07
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    NO.900 創意流量|中英對照
    唯一重要的商業指標
    Ideaflow
    The Only Business Metric That Matters

    原書作者:傑瑞米.阿特利(Jeremy Utley)、佩里.克萊本(Perry Klebahn)

    ★暢銷作家Scott Galloway等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 唯一重要的商業指標
    每一個商業問題都是一個創意問題。創意流量可以用來衡量組織整體的創新能力,最終推動市場占有率、利潤和彈性,領導者應該像其他關鍵績效指標一樣密切關注創意流量。

    Introduction 什麽是創意流量
    創意流量是創造和擴大全新創意點子的管道,以及現有想法之間各種不同的連結。在創新時,數量推動品質。如果你想要有更好的創意突破,就要產生更多創意點子進行測試。

    Component 1 創新
    建立一個產生、測試和實踐突破性創意點子的管道。確保它涵蓋每個基礎,從構想到真實世界的實驗。
    基礎 1 用今天的創意點子衡量未來的成功
    基礎 2 擴大進行中的創意流量
    基礎 3 用創意點子淹沒實際問題
    基礎 4 建立一個巨大的創新管道
    基礎 5 總是把創意點子放到真實世界進行測試
    基礎 6 讓世界成為你的測試實驗室

    Component 2 提升
    一旦你有了一個有效的創新管道,你就必須用突破性的創意點子填滿這個管道。做到這一點的最佳方法,是向你的大腦提供各種發散的想法來培養創意。學習培養創意的技巧。
    技巧 1 挖掘不同的觀點
    技巧 2 撼動你自己的觀點
    技巧 3 激起大家的好奇心
    技巧 4 鼓勵更多創造性的碰撞
    技巧 5 解開任何創意的束縛

    延伸閱讀 進行快節奏的測試
    頻繁測試大量微小點子是事業永續成長與追求成功的新模式。不管你是領導一個跨國團隊,或是自行探索,愈快開始進行大量測試,肯定能大大激發你的創意成果。
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    Released
    2022/12/07
    Language
    Traditional Chinese
    File format
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    決策及問題解決

    組織發展

    創新

    職場成功法

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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