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    5. 大師輕鬆讀 NO.911 2023社群媒體行銷手冊

    大師輕鬆讀 NO.911 2023社群媒體行銷手冊

    5.0分,3 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2023/03/08
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    NO.911 2023社群媒體行銷手冊|中英對照
    就像舉辦24小時線上派對就對了!
    Social Media Marketing Workbook 2023

    原書作者:傑森.麥克唐納(Jason Mcdonald)

    ★新版史丹佛大學進修課程同步學習
    ★Solutions Review好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 就像舉辦24小時線上派對就對了!
    社群媒體行銷其實就是打了興奮劑的內容行銷。你要做的是成為一個親切、友善、有魅力的主人,不斷舉辦讓大家開心的派對,讓顧客在同樂中感受到品牌的魅力和價值。

    Chapter 1 首先建立內容管道和行銷機器
    如果社群媒體行銷是在舉辦精采的派對,那麼內容就是食物和娛樂。想把社群媒體行銷做得出色,你需要創造和維護你的內容行銷機器。你需要在社群媒體不斷發布精采的內容,好讓派對一直熱鬧下去。

    Chapter 2 了解如何透過平台發出邀請
    了解你的顧客目前聚集在哪裡,然後利用社群媒體平台邀請他們參加你的派對。對你來說,最有效的社群媒體平台很可能就是以下8大平台之一:
    平台 1 FACEBOOK(自然流量)
    平台 2 FACEBOOK(廣告)
    平台 3 LINKEDIN
    平台 4 TWITTER
    平台 5 INSTAGRAM
    平台 6 YOUTUBE
    平台 7 TIKTOK
    平台 8 PINTEREST

    Chapter 3 舉辦精采派對,然後再以電子郵件繼續跟進
    在社群媒體吸引粉絲是一回事,讓人願意給你真實的電子郵件地址又是另一回事。願意這麼做的人最有可能成為你的超級粉絲,成為你的小小網紅,並在日後購買你的東西。寫封文情並茂的跟進郵件,營造親密氛圍同時提供好康。建立你的電子郵件通訊錄──這將是你最有價值的數位資產。

    延伸閱讀 打造超級粉絲
    粉絲很重要,但死心塌地的超級粉絲會對你創造出來的東西全部買單。如果你能打造跨越國境的超級粉絲聚落,你的事業可說將高枕無憂。
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    Released
    2023/03/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
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    ID
    343544

    大師輕鬆讀

    社群媒體

    商務洽談

    行銷策略

    網路行銷

    社群網路

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.827 廣告魔法師

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    新新聞 2020/04/09 第1727期

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