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    5. 大師輕鬆讀 NO.749 超級粉絲養成術
    17個讓支持者愈來愈愛你的圈粉策略

    大師輕鬆讀 NO.749 超級粉絲養成術

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/12/04
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    181950
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    NO.749 超級粉絲養成術|中英對照
    17個讓支持者愈來愈愛你的圈粉策略
    Superfans
    The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

    原書作者:派特.弗林(Pat Flynn)

    ★知名播客Amy Porterfield等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 17個讓支持者愈來愈愛你的圈粉策略
    粉絲很重要,但超級粉絲才是一切。這些死心塌地的顧客會對你創造出來的東西全部買單。如果你能打造跨越國境的超級粉絲聚落,你的事業可說將高枕無憂。

    Phase 1 從一般顧客到活躍顧客
    在你的客戶中,占最大塊的是關係不太緊密的那一群。基於你提供的價值,這些人至少曾有一次購買過你的產品或享受過你的服務。針對這群人,你的目標是設計一套觸發機制,告知他們在特定狀況或條件下可享有特殊禮遇,進而成為你的活躍客戶──讓一般顧客回頭再次消費,在未來產生更多交易。
    策略 1 學習他們的語彙
    策略 2 破冰
    策略 3 給予立即的獎勵
    策略 4 開上你的迪羅倫跑車
    策略 5 回握每隻伸向你的手

    Phase 2 從活躍顧客到緊密顧客
    你的活躍顧客知道你是誰、可以提供什麼。每次你端出新品,他們就會停下來看看,決定買或不買。他們喜歡你的東西──這是個很棒的開始──不過他們需要有人說服他們行動。針對活躍顧客,你的目標是幫助他們成為你緊密社群的一員。
    策略 1 讓他們露一手
    策略 2 讓他們做決定
    策略 3 打造挑戰
    策略 4 打開工廠大門
    策略 5 搬演一場秀
    策略 6 給他們一個響亮稱號
    策略 7 讓他們齊聚一堂
    策略 8 讓他們閃閃發光

    Phase 3 從緊密顧客到超級粉絲
    在你的緊密社群裡的顧客會定期收到你的訊息,他們彼此之間也會對話。社群成員對你的使命開始產生認同感,製造大量留言、回饋,以及問卷調查結果。這些人喜歡你在做的事,也會協助驗證幫你企業脫穎而出、發展壯大的新點子。經營社群的目標是對他們感興趣的事物煽風點火,以便他們自動自發地轉變成為超級粉絲。
    策略 1 記得端上檸檬片
    策略 2 出人意表的來訊
    策略 3 拉他們參與
    策略 4 提供白金級禮遇

    延伸閱讀 從服務真正的粉絲開始
    你無法改變每個人,因此你必須問:「這是為誰而做?」、「為何而做?」以及「我能幫助他們獲得什麼改變?」如果你賣的東西能帶給別人歸屬感、連結、安心、地位或任何其他最令人渴望的情感,那麼你做的事情就有價值。
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    Details

    Released
    2019/12/04
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    181950

    粉絲

    行銷

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    社群網路

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    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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