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    5. 旅@天下2014/11月號
    國際遊輪競逐亞洲創新局

    旅@天下2014/11月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2014/11/27
    Language
    Traditional Chinese
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    Pages
    84
    ID
    40254
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    旅@天下29期以「國際遊輪競逐亞洲市場」為封面故事,特別企劃為「從ITF看旅展趨勢」。在歐美發展已有數十年歷史的郵輪產業,在亞洲地區的發展卻相當短,隨著全球郵輪產業成長3 倍,2000年開始北美地區的市佔率有下滑跡象,來自於新興市場的挹注正是原因之一,而在全球新興市場中,就以中國為首的亞洲市場最受矚目。歐美國際品牌郵輪切入亞洲市場將遇到那些挑戰?業者如何創造共贏?都是本期關注焦點。11月初登場的2014 ITF 台北國際旅展則是以台灣為中心的國際旅遊縮影,更是亞太地區居於領航地位的國際會展龍頭。今年ITF將有哪些新獻禮?旅客要如何在旅展中選擇最佳產品?業者要如何藉由旅展平台創造最大收穫?請看本期報導。
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     封面故事/國際郵輪 競逐亞洲創新局
     封面故事/亞洲成為郵輪市場焦點 2014年全球激增40萬乘客
     封面故事/中國決定亞洲市場成長 跨進建立郵輪產業階段
     封面故事/國際郵輪大舉進軍 改寫台灣旅遊生態
     封面故事/台灣郵輪旅客族群分析
     封面故事/麗星郵輪:台灣成績亮眼 歷史最久深入人心
     封面故事/公主遊輪:首度出擊滿載而歸 口碑形象是成功關鍵
     封面故事/建設澎湖郵輪碼頭 力搏大中華市場
     特別企劃/ ITF聚焦觀光脈動 Win旅展 Win商機
     特別企劃/ ITF交易會增為1日 首日加邀企業福委會進場
     特別企劃/郵輪、運動、南半球領導旅遊風潮 團體打造獨特旅遊體驗
     特別企劃/走進阿拉的世界 抓住穆斯林旅客的心
     特別企劃/全新觀光生態系統競爭 智慧旅遊讓旅人FUN 輕鬆
     特別企劃/主題旅遊正風行 郵輪、運動旅遊最夯
     特別企劃/日本團量大利潤薄 關西成長幅度最多
     特別企劃/東南亞市場淡 降價促銷空間大
     特別企劃/美加開發定點深度遊 歐洲極光、聖誕元素夯
     特別企劃/紐澳熱旺度提升 杜拜引領風潮
     特別企劃/大陸秋冬旅遊 享優惠 更實惠
     產業觀點/專訪桃機公司總經理費鴻鈞 建立常態化交流機制 打造桃機成智慧機場
     產業觀點/專訪海旅會台北辦事處主任滿宏衛 看見市場需求不同 未來推廣更細緻化
     人物專訪/專訪國泰航空台灣暨韓國區總經理楊偉添 提升服務滿意度 強化優勢競爭力
     部會掃描/觀光活動「三化」齊發 劉喜臨:爭取更多高質客源
     部會掃描/交通部招商 結合觀光開發釋1,284億商機
     部會掃描/5國企業菁英瘋台 會議獎旅亮點推向國際
     部會掃描/行政院部會短波
     市場觀察/阿里巴巴跨出中國成關鍵 大陸電商「覆蓋大戰」烽火遍地
     旅遊科技/台灣應以「遊客體驗」為中心 建構智慧旅遊目的地
     兩岸話題/秋冬大陸行 特色優質搶商機
     兩岸話題/旅遊難忘安徽 冬遊美景無限
     兩岸話題/湖北秋冬風情更豔 三峽遊更深度
     兩岸話題/冬遊春城七彩雲南 繽紛大地
     兩岸話題/民族風情悠遊單車行 美在廣西風光無限
     兩岸話題/前進濟南奏功 台客年增20%
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     兩岸話題/東方休閒之都 杭州冬遊食補養生夯
     兩岸話題/蘇州品味生活 水城自由行
     兩岸話題/南寧推廣計畫啟動 首發團景區門票全免
     兩岸話題/單車騎行緩慢遊 親近山水低碳更深度
     兩岸話題/成立舟山群島旅遊(台灣)形象店 啟動對台擴大行銷
     兩岸話題/打造四代同堂的回憶假期 海口觀瀾湖礦泉休閒享樂趣
     航空記事/越太平洋航線發展年增6.6% 亞洲、美洲各具優勢
     航空記事/羅皓明分析「空、氣、食、選、伊」 下半年市場多變化
     航空記事/長榮與名店合作創意甜點 搭巴黎、紐約線吃得到
     航空記事/Hello Kitty牽手機10/29起飛巴黎
     航空記事/長榮&雄獅第一屆籃球聯誼賽 以球會友 健康交流
     航空記事/瞄準年輕族群自由行 華信開航台中─首爾
     產業線上/2014觀光領隊協會會員大會 名作家王文華開講
     產業線上/雄獅兒女愛心無限!一物一捐愛心滿天!
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    Released
    2014/11/27
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
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    ID
    40254

    旅展

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