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    5. 旅@天下 2015/02 月號
    社群經濟 Socialno

    旅@天下 2015/02 月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2015/02/10
    Language
    Traditional Chinese
    File format
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    Pages
    84
    ID
    44609
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    對企業行銷來說,社群的存在,最寶貴的資產在於其背後的Big Data(大數據)。以往Big Data的概念,是一個大範圍的網路行為基數,例如最近流行什麼話題、熱門關鍵字搜尋排行榜等大略的網路行為資料;但若是Big Data的網路行為分析,與社群的個人資料作結合,便能知道有哪些人、對哪些議題資訊感興趣,企業主便能透過廣告投放,傳達到適合的消費者身上。本期即以社群經濟為切入點,來看看企業如何運用社群找出潛力客戶,創造最大收益。
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     封面故事/社群經濟 Socialnomics
     封面故事/Facebook「觸及效果」極大化 行銷再次個人化
     封面故事/社群營銷管理 聚、散兩依依
     封面故事/社群非行銷工具 而為策略依歸
     封面故事/掌握話題 發動群眾影響力革命
     封面故事/商戰走入社群平台 口碑行銷成利器
     封面故事/雄獅欣傳媒O2O 模式 第三年翻倍成長
     封面故事/三星鼓勵靈活創意 連結新世代
     產業觀點/台灣虎航活力友善熱情 產品/服務力現台灣價值
     產業觀點/法荷航創新政策不同流俗 改裝商務艙保持競爭優勢
     欣建築/大賀淳史打造藝文之都 歌劇院的誕生和羽化
     人物專訪/專訪觀光旅館公會理事長賴正鎰 觀光十大核心策略
     旅遊科技/電子商務當道 飯店跳中間商起而直銷
     旅遊科技/智慧城市展登場 逾百廠商應用秀
     旅遊科技/智慧旅遊新體驗 雄獅打造O2O共生系
     市場觀察/大數據時代下 旅遊業的精準營銷
     品牌故事/南美航空集團進駐大中華區 看好市場尋求合作夥伴
     部會掃描/台灣燈會主燈「吉羊納百福」 估千萬觀光人次
     部會掃描/民航局長交接 林志明重視飛安等3大工作
     部會掃描/亞洲郵輪專案4 方攜手 擴大市場版圖
     部會掃描/行政院部會短波
     飯店新訊/澳門銀河二期 5/27開幕
     飯店新訊/隱世秘境 日月潭馥麗溫泉大飯店
     產業線上/港旅局春節派送30萬紅包 擴大多邊郵輪合作與對台行銷
     產業線上/澳門去年逾3千萬旅客 台灣列3大客源地
     產業線上/《貓》劇跳進澳門威尼斯人
     產業線上/夏威夷觀光局16跟百萬slogan大賽 推廣全新形象
     產業線上/新南威爾斯台灣旅客成長 推雪梨燈光節、馬拉松
     航空記事/桃機去年逾3千5百萬人次創新高
     航空記事/桃機南跑道機長按讚 北跑道3月施工
     航空記事/桃機互動電視牆 好拍又好玩
     航空記事/台灣航空離峰早鳥票 優惠再擴大
     航空記事/油價低引航空大戰! 5大區域航線帶動唱
     航空記事/華航喜獲金翔獎 國際/國內雙冠
     航空記事/飛安航網客貨觀光 華信航空全方位提升
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    Details

    Released
    2015/02/10
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    44609

    旅遊產業

    澳門

    香港

    台灣

    中國

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    No.52走走台灣:基隆

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