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    5. 大師輕鬆讀 NO.955 推銷夢想

    大師輕鬆讀 NO.955 推銷夢想

    5.0分,6 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2024/01/10
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    Traditional Chinese
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    409805
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    NO.955 推銷夢想|中英對照
    利用品牌傳教養成大批死忠鐵粉
    Selling the Dream
    How to Promote Your Product, Company or Ideas Using Everyday Evangelism

    原書作者:蓋伊.川崎(Guy Kawasaki)

    ★社會企業家Gifford Pinchot III等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 利用品牌傳教養成大批死忠鐵粉
    所有成功產品的生命周期都是從一大堆功能開始,然後變成一大堆好處,最後最好的產品會成為提升生活品質的一種方式,並且最終轉化成為鐵粉支持的理念或夢想。

    Chapter 1 傳教行銷簡介
    傳教行銷就是讓人像你一樣,對你的公司、產品、服務或觀點深信不移,其中結合了熱情與將願景轉化為一種自給自足的理念。

    Chapter 2 成為傳教士
    要成為傳教士,你必須先找到一個理念,吸引對的人,募集資金,聘請員工,建立一個組織,讓它愈來愈壯大。

    Chapter 3 傳教行銷的階段
    傳教行銷分為3個階段:
    階段 1 播種
    階段 2 耕耘
    階段 3 收割

    Chapter 4 傳教行銷的進階技巧
    確保一個理念持續成功的戰術包括:
    戰術 1 持續招募和訓練新的傳教士
    戰術 2 透過出色的公關來放大你的努力成果
    戰術 3 將敵人的努力轉為他們的阻力
    戰術 4 將傳教行銷的原則應用在你做的每一件事
    戰術 5 永遠聽從你的道德良知
    範例 1《推銷夢想》的傳教計畫
    範例 2 The People's Software Company的傳教計畫

    延伸閱讀 把顧客變成你的品牌傳教士
    就算你的超炫產品棒得不得了,全世界的消費者也不會爭先恐後去搶購,因為每個人都忙著做自己的事情。你得把冷眼旁觀的人變成忠實的信徒,然後讓他們加入你的行列,向全世界宣揚你的品牌。
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    Details

    Released
    2024/01/10
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
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    409805

    品牌

    鐵粉

    傳教士

    行銷

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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