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    5. 大師輕鬆讀 NO.987 讓對手抓狂的行銷攻略

    大師輕鬆讀 NO.987 讓對手抓狂的行銷攻略

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    2024/09/04
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    NO.987 讓對手抓狂的行銷攻略|中英對照
    換個手法賣東西有趣又賺錢
    How To Drive Your Competition Crazy Creating Disruption for Fun and Profit

    原書作者:蓋伊.川崎(Guy Kawasaki)

    ★《呆伯特》系列漫畫家Scott Adams作序推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 換個手法賣東西有趣又賺錢
    打破常規、挑戰不成文規則是讓對手抓狂的關鍵。目的不是為了打倒競爭對手,而是為了提供最佳解決方案,創造更滿意的顧客。

    Part 1 打好基礎
    為了開始讓你的競爭對手抓狂,你必須:
    1 對你的公司、產品以及你所處的競爭環境有清晰和準確的理解。
    2 了解你的顧客和他們的需求。
    3 了解你的競爭對手和他們的動機。

    Part 2 做對的事
    讓你的競爭對手抓狂的關鍵在於做出正確的策略決策。說到底,讓競爭對手抓狂最好方法是為你的產品或服務創造大量滿意的顧客。

    Part 3 把事做對
    一旦對顧客做出必要的承諾,你的公司如何履行這些承諾,將會產生綜效。

    Part 4 突破極限
    一旦你讓競爭對手緊張起來,就要抓住每一個可能的機會,透過不合常理但有創意的商業思惟,將優勢進一步鞏固並擴大。

    延伸閱讀 上場就是要贏球!
    沒有求勝欲望的比賽不會精采,逃避競爭的企業不會成功。來軟的來硬的不是問題,來真的才能完全發揮你的能耐。
    More
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    Details

    Released
    2024/09/04
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
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    ID
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    大師輕鬆讀

    維珍航空

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    BMW

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    競爭力

    行銷

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

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    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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