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    5. 大師輕鬆讀 No.430 銷售大師哈維.麥凱教你如何變身超級業務員
    廣告行銷

    大師輕鬆讀 No.430 銷售大師哈維.麥凱教你如何變身超級業務員

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2012/03/14
    Language
    Traditional Chinese
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    85
    ID
    10567
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    • Intro

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    銷售大師哈維.麥凱教你如何變身超級業務員
    The Mackay MBA of Selling in the Real World

    哈維.麥凱累積半世紀的經驗和智慧,總結成就非凡的 7 項人格特質,從商業實務戰場出發,逐一檢視業務人員經常遭遇的難題和屢戰屢犯的毛病,並給予明確的指引和處方;是無出其右的銷售絕學,也是面對人生課題的超級指南。
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    本期目錄:

    主題看板:萬能先生哈威.麥凱
    5分鐘摘要:如何打造超級業務員?
    特質 1 完整的人格
    特質 2 奔放的想像力
    特質 3 百折不撓的毅力
    特質 4 面對挫折的反應
    特質 5 奪冠的霸氣
    特質 6 與人連結的能力
    特質 7 渴望出人頭地


    主題看板:

    本書作者哈威.麥凱(Harvey Mackay)有許多身分,你很難只用一個頭銜來定義他。他擁有一家經營超過50 年、專門製造高級信封的公司,同時也是著名的專欄作家、商業演說家、暢銷書作家、人際關係大師、20 幾個非營利社福組織的董事,以及一名活躍的馬拉松選手。《財富》雜誌稱他萬能先生(Mr. Make Things Happen),一點兒也不誇張。

    1932 年,麥凱出生於明尼蘇達州,大學畢業後,先是到一家信封公司的運送部門工作,之後便成為業務員。隨後他買下一家經營不善的信封公司,從 12 名員工開始,歷時超過 50 年,成為今日擁有 600 名員工、價值 1 億美元的公司。

    麥凱常將他的成功歸功於他在信封公司的經驗,他的哲學就是「做你所愛的,愛你所做的,並且總是設法做得比承諾的還要多一點。」因此,麥凱常鼓勵人們要投身熱中的領域,從事銷售工作也是如此,沒有熱情的業務員就只是個接單員,即使取得訂單,卻無法贏得客戶。

    在競爭殘酷的商場努力生存的同時,他也大力倡導完整人格的重要性,他在書中歸納得出 7 項超級業務員的人格特質,彰顯人性中最珍貴的成分,即使在現實的商業叢林仍是最有效的生存利器。

    麥凱深信成功有 90% 與心理因素有關,人人都可以改變心態來改變生命。他在書中寫到:「能力是你能夠做什麼,動機決定你要做什麼,態度決定你會做多好。」因此,你必須要有足夠的能力、強烈的動機和正確的態度來達成非凡的成就。

    他曾在哈佛、史丹佛、賓州大學華頓商學院等對學生演講,並已獲選名列國家演講者協會名人堂,國際演講協會更提名他為世界五大商業演說家。他的書籍和專欄文章有超過 200 間大學在課堂上引用,在全美各地的圖書館也都可以看到。

    麥凱受人愛戴,他激勵人心的演說廣受歡迎,他擅長以人性的角度探討各種主題,他的著作往往一上市便成為熱門暢銷書。其中,《與鯊共舞》和《當心裸男》雙雙入選《紐約時報》15 本史上最佳勵志商業書籍。同樣的風格也在本書表露無遺,無論你是菜鳥業務或業務高手必能從中得到不少啟發和激勵,並且適用於面對人生各種課題。
    More
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    Details

    Released
    2012/03/14
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    10567

    超級業務員

    哈維.麥凱

    銷售大師

    企業

    廣告行銷

    創意思考

    經營管理

    理財

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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