English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Magazines
    3. Finance
    4. Business Management
    5. 大師輕鬆讀 No.156 「吵」作銷售行情
    廣告行銷

    大師輕鬆讀 No.156 「吵」作銷售行情

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
    Follow Save Saved Share
    Released
    2005/12/01
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook
    Pages
    64
    ID
    10693
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    大師輕鬆讀 Subscribe and view similar 998 titles
    All Issues 大師輕鬆讀Found 998 match

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$90
    Subscribe 50 Issues
    NT$2490
    Explanation
    eBook
    Printed book
    Get NT$14 off
    查看適用禮券
    Buy

    Preview View

    Buy for others
    庫存
    • Intro

    • Chapters

    「吵」作銷售行情
    BuzzMarketing

    愈多人討論,愈多人傳播;話題愈熱,產品愈賣。
    More
    More
    本期目錄:

    ● 五分鐘摘要

    - 秘訣#1 按下6個話題啟動按鈕
    - 秘訣#2 抓住媒體的目光
    - 秘訣#3 做廣告,就是為了引起消費者注意
    - 秘訣#4 登上話題的聖母峰
    - 秘訣#5 大膽發揮創意
    - 訣竅#6 嚴格監管產品的品質

    ● 在地觀點—— 利用話題創造全民行銷瘋/ 趙政岷

    ● 大師知識看板—— Google執行長史密特資訊領航寫下傳奇 /經濟日報


    主題看板:

    話題(Buzz)

    「buzz」就是經典兒歌《小蜜蜂》第一句歌詞中的「嗡嗡嗡……」。蜜蜂飛行的聲音,就好像人在七嘴八舌討論事情時的嘈雜聲,因此buzz便被引申為消費者之間相互傳播的訊息。哈佛商學院的古德斯教授(David Godes)和耶魯管理學院的梅茨林教授(Dina Mayzlin),就把buzz定義為「從知情者傳播到不知情者的資訊。」為雅虎奇摩(YAHOO!)設計出「誰讓名模安妮未婚懷孕?」系列廣告的名廣告人范可欽則認為,話題必須像毒品一樣,要能吊足消費者的胃口。范可欽把自己這種連續劇式的廣告叫做「毒品式行銷」,其實原理就是就是利用話題達到行銷目的。

    為期長達50天,創造了上億元商機的「2005台北牛肉麵節」,就是成功利用話題做城市行銷的異數。這項活動原本不在北市府的年度規畫中,更不要說廣告預算。由於經費有限,得標的公關公司索性不編廣告預算,集中火力從話題切入。為了擴大店家參與的基礎,主辦單位第一步先舉辦牛肉麵美食高峰會,邀集美食家大談牛肉麵經,透過體報導吸引商家參加。接著再以每隔1、2週的頻率,接續推出料理王競賽、牛肉麵湯車,以及最後的嘉年華會等話題性引爆點,維持活動的熱度。根據台北市政府統計,參與的店家業績普遍成長了20%到30%,最高甚至到達60%。北市牛肉麵的營業額在活動期間總計增加了1億元、外來客增加10%,連澳洲牛肉的業績都成長了30%。

    總閱聽率(Gross Rating Point,GRP)

    總閱聽率又稱毛評點,是廣告主在選擇刊登廣告媒體時的重要參考指標。總閱聽率的計算方式是, 觸及率( Reach Rate) × 頻率(Frequency)。觸及率是指特定期間內,廣告傳達給目標閱聽眾人數的百分比;頻率是指特定期間內,目標閱聽眾平均接收到廣告訊息的次數。總閱聽率不一定只用來計算在單一媒體刊登廣告的效益,也可以計算在多種媒體刊登的整體效益。假設某地區有50萬人口,在A報紙刊登廣告會有10萬人看到,則刊登一次的總閱聽率就是20%(10/50×100%×1)。另外,在第四台打廣告會有5萬人看到,那麼在第四台打3次廣告的總閱聽率就是30%(5/50×100%×3);廣告主在這段期間廣告的總閱聽率就是50%(20%+30%)。

    採用總閱聽率的盲點是,無法反映媒體閱聽對象的特性。例如探索頻道Discovery的總閱聽率雖然不高,但是收視的觀眾都是社經地位較高的族群。這類型媒體的總閱聽率對於高價商品,例如汽車廣告主來說,就非常有參考價值。而在中國大陸,同樣比例的總閱聽率在地方電視台和在中央電視台,對消費者的影響就有著天差地遠的差別。
    More
    More

    Details

    Released
    2005/12/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    10693

    銷售行情

    網路

    趨勢

    企業

    廣告行銷

    創意思考

    經營管理

    理財

    大師輕鬆讀

    投資

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

    Related Product

    大師輕鬆讀 No.146 趨勢大師So Easy!

    大師輕鬆讀 No.188 效率高手「6不」訣

    大師輕鬆讀 No.177 追求A+不要大

    大師輕鬆讀 No.223 怎麼交出漂亮成績單?

    大師輕鬆讀 No.418 除錯檢查表

    大師輕鬆讀 No.412 給主管的四個忠告

    大師輕鬆讀 No.411 贏家的九個本事

    大師輕鬆讀 No.410 快樂領導學

    大師輕鬆讀 No.408 當責

    大師輕鬆讀 No.402 別把腦袋放冰箱

    大師輕鬆讀 No.401 萬豪傳奇

    大師輕鬆讀 No.399 誰說小散戶不能打敗大盤

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 大師輕鬆讀 No.156 「吵」作銷售行情 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing