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    5. 大師輕鬆讀 No.401 萬豪傳奇
    經營管理

    大師輕鬆讀 No.401 萬豪傳奇

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2011/08/10
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook
    Pages
    72
    ID
    11012
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    服務業大亨的七個傳家寶:萬豪傳奇
    YOU CAN'T LEAD WITH YOUR FEET ON THE DESK

    萬豪酒店集團從一處小啤酒攤發跡,以驚人的速度擴大規模,成為跨全球70國,擁有超過400間飯店的龐大企業。萬豪集團如何憑藉7個信念,打造出優質的企業文化?
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    本期目錄:

    信念一:堅持正確的價值觀
    信念二:尊重是情感的起源
    信念三:信任不會憑空出現
    信念四:學習溝通的技巧
    信念五:承擔最困難的工作
    信念六:了解自身所屬的文化
    信念七:建立並培養關係


    主題看板:

    市面上關於經營管理的書多不勝數,一堆企業顧問、管理學專家、商學院教授講得頭頭是道,但實際由國際級企業資深總裁所執筆的領導心得,卻很少見。

    本書的作者是全球知名的五星級酒店集團萬豪總裁兼執行董事艾德.富勒,他將多年來領導萬豪集團的成功秘訣化為7個傳家寶,也就是7 大信念,與所有企業主管分享。

    本書的原名為You Can't Lead With Your Feet on the Desk,即是強調企業經理人絕對不能只坐在辦公桌後面,而必須走出去實際接觸員工及客戶,親身體驗各地的文化差異,學著與人面對面坦誠溝通,時時展現對人的重視與尊重。唯有這樣,才能與員工及客戶建立優質關係及緊密的連結;讓員工更樂於為企業貢獻心力;讓客戶在各種細節上,擁有更好的體驗。有些原則或許聽來老生常談,卻是現在許多企業高階經理人不經意忽略的關鍵。

    富勒也舉出許多萬豪集團的經營實例,並援引福特汽車、蘋果公司以及全球最大網路鞋店 Zappos 等大企業的例子,以說故事的方式闡述萬豪集團的 7 大信念,教所有經理人如何真正做到「交心的領導」。
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    Released
    2011/08/10
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    11012

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