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    5. 大師輕鬆讀 No.420 一次搞懂精實創業
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    大師輕鬆讀 No.420 一次搞懂精實創業

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2011/12/21
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    ID
    9318
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    一次搞懂精實創業 - 你可以用科學方法創業成功
    THE LEAN STARTUP - How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    新創事業追求的是現實世界中客戶將會購買並感到滿意的創意。 你要盡快把初期的原型品或最低可行產品送到消費者手上,實際驗證你的假設,不斷重複「製造-檢驗-學習」的歷程。愈早向客戶學習,你成功的機會就會更大一點。
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    本期目錄:

    主題看板:創業需要創新思維
    5分鐘摘要:為什麼這麼多人創業失敗?

    第 1 章:精實創業法――願景
    ● 新創事業的定義
    ● 精實創業 5 大原則
    1 不要忘記創業者無所不在。
    2 創業純粹就是管理。
    3 任何新創事業的目標就是驗證所學。
    4 成功的新創事業要能加速「製造─檢驗─學習」循環進程的進行。
    5 創新需要有可計量的衡量指標與檢測方法。

    第 2 章:精實創業法――掌舵
    ● 新創事業的 2 個重要假設
    1 價值創造假設
    2 成長假設

    ● 新創事業 3 大里程碑
    1 我們營運計畫的假設正確嗎?
    2 帶動成長的主要動力為何?
    3 我們的營運模式是否有延續性?

    ● 管理新創事業的 3A 指標:
    A Actionable:有作用的
    A Accessible:可理解的
    A Auditable:可稽核的

    ● 關鍵轉折的 10 種形態:
    1 放大型關鍵轉折
    2 縮小型關鍵轉折
    3 消費客層關鍵轉折
    4 顧客需求關鍵轉折
    5 平台關鍵轉折
    6 營運結構關鍵轉折
    7 價值實踐關鍵轉折
    8 成長引擎關鍵轉折
    9 通路關鍵轉折
    10 技術關鍵轉折

    第 3 章:精實創業法――加速
    ● 精實創業法成功 4 步驟:
    1 小批量產
    2 持續成長
    3 適時調節
    4 不斷創新


    主題看板:

    創業需要創新思維

    根據最近的一份調查,台灣有高達79% 上班族有意創業。青輔會2010 年青年創業貸款核貸人數達2514人,更創下青創貸款自開辦以來新高,顯示青年創業已成時下潮流。然而,創業是一件相當不容易的事,「創業維艱」對許多年輕人來說,更是擺脫老闆臉色後,不能迴避的事實。

    21 世紀的創業環境大異以往,過去熟悉的遊戲規則和經營模式已在快速崩解,在全球化趨勢、消費結構升級及科技進步等種種變動下,市場需求、市場結構急遽變化,提供了新產品、新服務的發展契機,產生無數新創事業的機會。新世代的創業者也不再只靠絞盡腦汁、苦幹實幹、祈禱天時地利人合;誠如作者艾瑞克‧萊斯(Eric Ries)所言,想要成功打造新創事業是「可以學習的、可以傳授的,創業本身就是一門經營管理。」

    萊斯所提倡的「精實創業」(Lean Startup)就是一種科學的方法,他明白告訴你,新創事業追求的是現實世界中客戶將會購買並感到滿意的創意。你不必也不應該閉門造車,無邊無際揣摩消費者的需求,而
    是要用科學實驗的方法,把初期的原型品或最低可行產品送到消費者手上,實際驗證你的假設,系統化地收集消費者的回饋,重新修正產品再向消費者請益;如此不斷重複此「製造-檢驗-學習」的歷程,且加快速度,縮短周期,愈早向客戶學習,愈早確認創業的真正目標,你成功的機會就會更大一點。

    在這樣的情況下,你不必等到產品完美無瑕才上市,而是「先求有再求好」,必要的時候甚至要有進行關鍵轉折(Pivot)的準備。這個思維也大大顛覆傳統的想法,一改過去我們對創業者追求完美、百折不撓的堅毅形象。因為,今日創業者面對的「不確定性」數倍於以往,技術更迭與市場變動的速度愈來愈快,如何有效管理不確定性的風險,也正是「精實創業」的精髓所在——全神貫注顧客的需求,以最快的運作週期,用科學方法來做決策,創造顧客真正需要的產品。

    「精實創業」不只適用於新創事業,也適用於公司內部創業或新品研發。大公司甚至可以同時擁有好幾個創新團隊,隨時測試新的改良計畫或激進的突破性想法;只要願意接納新時代的改變、採用新的方法及策略,健全的創新思考文化將成為創業者最強大的後盾,創業的不確定性也將成為創業者最華麗的實驗舞台。
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    Released
    2011/12/21
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
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    Offer DRM free license
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    ID
    9318

    創業

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