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    5. 旅@天下 2015/10月號
    2015上半年出境開紅盤

    旅@天下 2015/10月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2015/10/05
    Language
    Traditional Chinese
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    Pages
    84
    ID
    57811
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    據交通部觀光局統計,今年上半年出國人次高達647.7萬,成長約11%,除了低成本航空市場加溫, LCC促銷加碼優惠沒停過,短天數小旅行因此加溫,加上國際郵輪大舉靠岸台灣,麗星郵輪也延長戰線,新產品活絡旅遊市場!台灣一年處處有旅展,月月都有優惠,想逃離台灣悶經濟,說走就走,已成了台灣旅客最佳寫照。旅遊業過去五窮六絕已不復見,反因產品豐富,月月都是旺季。下半年開始,新航線、新產品將在今年的ITF 台北國際旅展中一一揭曉,可預期旅展現場以LCC 為主打的優惠行程會是一大亮點,東南亞泰國、東北亞韓國走出陰霾,想必會有強力促銷吸睛;長線因歐美航班增加,無論INBOUND 或是OUTBOUND 市場大幅成長。本期除介紹上半年成績之外,也透過訪談業者一窺下半年旅業趨勢。
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    封面故事COVER STORY
     2015上半年OUTBOUND開紅盤 今年千萬愛旅遊ITF 11/6登場
     上半年Outbound 又創新高 全年上看1200 萬人次
     ITF 善用創意互動 千萬愛旅遊搶億萬商機
     台灣旅遊邁入成熟期 主題、計畫旅遊將是潮流
     東南亞:低成本航空開航 產品區隔更分化
     東北亞:赴日滑雪風行 估今年成長3 成
     歐美澳:美加上半年夯 下半年景氣影響
     國旅:農業館水果旅行 結實纍纍採果趣
     大陸港澳:航旅業者發力 優質/早鳥當紅
     志同道合成團 旅遊玩更High
     2015 台北國際旅展旅遊論壇 數位時代贏的策略

    產業臉譜
    名人專欄CELEBRITY COLUMN
     中國旅遊研究院院長戴斌:
    京杭大運河世遺入列 用生活溫度Touch 前世繁華
     交通部觀光局副局長劉喜臨:
    台灣服務軟實力 不只是到位更要卓越體驗
    產業觀點 BRILLIANT IDEA
     專訪萬豪國際集團環球銷售亞太區副總裁戴逸彥:
    從人員服務貫穿品牌文化化 導入智慧科技強化顧客體驗
    人物專訪INTERVIEW
     專訪香港迪士尼樂園度假區大中華區旅遊銷售總監陳海勁:
    擴建新飯店 強化MICE 市場 用創意打造差異化
    產業合作COOPERATION
     觀光產業關鍵人才培育 容繼業領軍參訪JTB、樂天旅行社
     政大商學院跨產業攜手合作 共建菁英闊思會培育菁英


    旅業新聞
    航空Air-Plan
     榮獲品保年度金質獎肯定 華儷假期前進東協 
     華信航空新制服新氣象 員工自發快閃舞蹈創話題
     長榮韓國京畿道航班恢復 擺脫MERS 加速市場回溫
     國泰& 港龍航空寫意翱翔 桃機新貴賓室近期啟用
     聯航台北─舊金山成績亮眼  載客率9成 明年787-9接手
     達美空服回歸人性科技 提供旅客個人化服務
     酷鳥以曼谷為基地10月 首航台灣
     樺福遠航集團讓同業有利可圖 北、中、南舉辦同業說明會
     桃園- 仁川每周往返共92班 新增高雄- 金浦每周往
     返共14 班╱台灣音悅候機室啟用 桃機樂來樂享受

    LCC廉航誌LOW-COST CARRIER
     中、日往來回溫迅速 航空市場谷底大翻升

    飯店新訊HOTEL EXPRESS
     五星飯店拉長餐飲戰場 人氣餐飲二代店成風潮

    產業線上TRADELINE
     曼谷爆炸後 全球赴泰旅客十天增100 萬人次
     韓國MICE 蓬勃 台灣訪韓獎旅2014年破萬人
     印度推電子旅遊簽證 台灣成長率亞洲居冠
     關島不只精彩下半年 2016 每天都是嘉年華╱
     斐濟力推高端市場 斐濟航空10╱25 起香港增班

    產業瞭望
    全球電商ONLINE BUSINESS
     從四大營運數字看大陸旅業 高速成長但非獲利保證
    國際焦點 GLOBAL ISSUE
     聯合國世界旅遊組織大會 旅遊業+ 航空業促進大發展
    旅遊科技 TRAVEL TECH
     工研院攜手雄獅 打造目的地旅遊服務平台
    市場觀察MARKETING WATCH
     龍吟研論雄獅開講 洞察趨勢創造企業新價值
     10〜12月各線旅行團價格行情 日本賞楓夯、南半球入旺季
     跨界整合生活產業 高端社群服務邁向新境界
     雄獅重慶民生、羅東門市相繼開幕 深化在地服務

    區域旅遊
    日本版 ALL IN JAPAN
     2015 日本JATA 旅博與旅交會觀察 日本2千萬旅客目標可望提早達陣
     特色勝出‧話題不斷 JR 九州創鐵道之旅新頁
    
    兩岸話題 GREAT CHINA
     平潭自貿區 發展機遇千年一遇
     移動在線旅遊市場 明年搶下全球第一
     引客入甘肅有獎勵 目標互訪10 萬人
     旅遊業淚滴 就因移民署卡卡
     第12 屆東博會看見東亞旅遊新動能
     東航全網全通 從兩岸延伸國際
     龍虎山旅遊+ 互聯網、主題旅遊夯

    策略合作夥伴~旅遊榜中榜 BEST TRAVEL MEDIA
     新物種、新76 生態、新勢力 旅遊業新價值爆發的2015
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    Details

    Released
    2015/10/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    57811

    國際旅展

    廉價航空

    LCC

    麗星郵輪

    郵輪

    出國

    觀光局

    Buy products firstAnd download app to watch

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    See more 欣傳媒 / 欣傳媒股份有限公司

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    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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